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Understanding Font Classifications in Typography and Their Uses

Typography is the art of conveying ideas in printed form through the careful selection of typefaces. Fonts are classified into several categories, including Serif, Sans Serif, Script, and Decorative. Serif fonts feature small lines at the ends of their strokes and evoke a traditional feel suitable for books and articles. Sans Serif fonts, without these lines, offer modern clarity, ideal for signage. Script fonts mimic cursive handwriting and are often used for invitations, whereas Decorative fonts add personality but should be used sparingly. Learn to recognize and utilize these classifications effectively.

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Understanding Font Classifications in Typography and Their Uses

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  1. Font ClassificationsLearning to Identify Fonts Typographyis the art of expressing ideas in printed form through the selection of appropriate typefaces.

  2. Stroke • Curved and straight lines that create the character • Stroke = Line

  3. SERIF: a short line at the end of the main strokes of a character T F T F

  4. Serif aka Roman Characteristics: • Haveserifs • Have thick and thin strokes in same letter

  5. Serif aka Roman When is it used… • Most common type • Reading material – books, magazines Personality • Traditional • Stability

  6. Square Serif - also called Block or Slab serif Characteristics: • Have serifs(square or rounded) • Strokes of equal weight

  7. Square Serif - also called Block or Slab serif When is it used… • large and bold headlines • EX. Western Themes, football, sports, etc. Personality… • masculine

  8. Sans Serif Characteristics: • No serifs / sans means without • Strokes of equal weight • Sometimes referred to as Gothic

  9. Sans Serif When is it used… • Signage • Legibility Personality… • Simple, traditional type • More modern than Serif

  10. Textletter or Blackletter Characteristics: • Designed to look like monk’s scribingor calligraphy - came from handwriting of the early scribes • Fancy, Ornate, elegant • New York Times uses Textletter

  11. Textletter or Blackletter When is it used… • Usually used on official documents • Because it is difficult to read, should not be used for body text Personality • Old, Aged

  12. Script & Cursive Characteristics: • Looks like cursive handwriting • Script Letters connect (joined) • Cursive letters DO NOT connect

  13. Script & Cursive When is it used… • Looks personalized – invitations (ex. wedding) • Do NOT use in ALL CAPS – difficult to read Personality • Feminine

  14. Novelty/Decorative Characteristics: • Type that does not fit in other classifications • Fancy, sometimes multi-colored

  15. Novelty/Decorative When is it used… • Gives a quick impression based on the shapes of the characters • Is not usually easy to read • Should be used in small doses Personality… • Each has their own

  16. BOLD THIN CONDENSED EXPANDED ITALIC Ways For Type to Stand Out

  17. Questions • Which font would probably be found on a wedding invitation? • Which font has a lot of personality on its own? • What is a serif? • Which fonts have serifs? • What does “sans” mean? Script Novelty Decorative stroke on the main stroke Serif / Roman Square Serif without

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