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Communicating with the Web

Communicating with the Web. We're not: going to tell you that you should be using these strategies. going to tell you how to to do it. We are: going to talk about what's happening with dynamic web content. going to discuss why you might want to do something similar.

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Communicating with the Web

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  1. Communicating with the Web We're not: • going to tell you that you should be using these strategies. • going to tell you how to to do it. We are: • going to talk about what's happening with dynamic web content. • going to discuss why you might want to do something similar.

  2. Communicating with the Web What's a dynamic site? • Any site that changes or adds content on a regular basis. • Changes to databases • Articles • Comments • RSS feeds • Blogrolls • Linkrolls

  3. Communicating with the Web Why have a dynamic site? • drives traffic • pagerank • become the expert • build community

  4. Communicating with the Web The types of dynamic web page. • Databases (semi-dynamic) • Linked content from elsewhere • RSS & XML feeds • Written content • articles and blogs • Community Content • community forums and listservs

  5. Communicating with the Web RSS in Depth • Really Simple Syndication or Rich Site Summary • A machine-readable XML file, that presents new articles in a list, giving a line or two of each article and a link to the full article or post (from Wikipedia). • Extensible Markup Language (XML) is a W3C-recommended general-purpose markup language (from Wikipedia).

  6. Communicating with the Web Blogs • Blogs vs. Articles • What's a blog? • Why have a blog? • Commitment in time and money • Top mistakes • The blogosphere

  7. Communicating with the Web

  8. Communicating with the Web A live example of a blog. communicatingwiththeweb.blogspot.com

  9. Communicating with the Web Community Forums • What's a forum? • Forum vs. Listserv • Community • Problems • Forum death • Commitment

  10. Communicating with the Web The bottom line • What'll it cost? • Will I get rich?

  11. Communicating with the Web • Jack Vickery • Jack is the principal of Vickery Consulting, a private practice consultancy in the Lower Mainland working with a variety of non-profits. Jack works as a system administrator, webmaster, and helps agencies develop web and email based tools to fulfill their missions. • Contact jack@vickeryconsulting.ca 604-681-4014 • Simon Ladell • Simon is the Community Education Manager for Vancouver agency the Seniors Housing Information Project, and is the former Manager of Information Services with Ontario I&R service Volunteer & Information Quinte. His past includes stints in marketing, in the software industry, and writing both journalism and Science Fiction. • Contact simonl@seniorshousing.bc.ca 604-520-6621

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