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Communicating with the Web

Explore the world of dynamic web content and learn how it can drive traffic, enhance search engine rankings, establish expertise, and foster community engagement. Discover various forms of dynamic web pages like databases, blogs, RSS feeds, and more. Delve into the benefits and intricacies of dynamic sites to make informed decisions.

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Communicating with the Web

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Presentation Transcript

  1. Communicating with the Web We're not: • going to tell you that you should be using these strategies. • going to tell you how to to do it. We are: • going to talk about what's happening with dynamic web content. • going to discuss why you might want to do something similar.

  2. Communicating with the Web What's a dynamic site? • Any site that changes or adds content on a regular basis. • Changes to databases • Articles • Comments • RSS feeds • Blogrolls • Linkrolls

  3. Communicating with the Web Why have a dynamic site? • drives traffic • pagerank • become the expert • build community

  4. Communicating with the Web The types of dynamic web page. • Databases (semi-dynamic) • Linked content from elsewhere • RSS & XML feeds • Written content • articles and blogs • Community Content • community forums and listservs

  5. Communicating with the Web RSS in Depth • Really Simple Syndication or Rich Site Summary • A machine-readable XML file, that presents new articles in a list, giving a line or two of each article and a link to the full article or post (from Wikipedia). • Extensible Markup Language (XML) is a W3C-recommended general-purpose markup language (from Wikipedia).

  6. Communicating with the Web Blogs • Blogs vs. Articles • What's a blog? • Why have a blog? • Commitment in time and money • Top mistakes • The blogosphere

  7. Communicating with the Web

  8. Communicating with the Web A live example of a blog. communicatingwiththeweb.blogspot.com

  9. Communicating with the Web Community Forums • What's a forum? • Forum vs. Listserv • Community • Problems • Forum death • Commitment

  10. Communicating with the Web The bottom line • What'll it cost? • Will I get rich?

  11. Communicating with the Web • Jack Vickery • Jack is the principal of Vickery Consulting, a private practice consultancy in the Lower Mainland working with a variety of non-profits. Jack works as a system administrator, webmaster, and helps agencies develop web and email based tools to fulfill their missions. • Contact jack@vickeryconsulting.ca 604-681-4014 • Simon Ladell • Simon is the Community Education Manager for Vancouver agency the Seniors Housing Information Project, and is the former Manager of Information Services with Ontario I&R service Volunteer & Information Quinte. His past includes stints in marketing, in the software industry, and writing both journalism and Science Fiction. • Contact simonl@seniorshousing.bc.ca 604-520-6621

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