How do I get 10x productivity on my servers?

1. Virtualization Solutions for SMBs - QUICK REFERENCE GUIDE • Target Customers: • SMBs with 3 or more physical servers • With packages starting as low as $330 per server, virtualization is a must-have for • every IT environment • Why Virtualize? • VMware virtualization will get you 10x productivity on your servers • VMware virtualization is the most cost-effective business continuity solution • How do I get 10x productivity on my servers? • Virtualization increases the utilization of your physical hardware resources because you can run more operating systems and applications on a single machine • How does virtualization = Business Continuity? • Detects server failures and initiates the new virtual machine restart on a different physical server without human intervention Sales Tip Attach VMware to all your server sales What to say: Many of my customers are adding VMware virtualization software to all their new server purchases. Would you like to get 10 times the productivity on this server for just a few hundred dollars? Typical response: How do I get 10x the productivity? How to build interest: Without virtualization, the old rule was that you’d only want to run one application or OS per server because one application failure could bring down the whole machine. This typically results in 8-10% utilization of your hardware. Virtualization allows you to run multiple applications or operating systems on each server because each application or operating system is isolated from the others preventing server failure. Call to action: VMware's new vSphere Essentials package is just a few hundred dollars per server and will allow you virtualize up to 3 servers, let’s go ahead and add that to this quote. APP APP APP APP APP APP OS OS OS OS OS OS • Traditional x86 Architecture • Legacy rule: Run only one application per server because single application crashes result in OS or server failure • Typical hardware utilization under 8% • VMware Virtualization: • New rule: Run multiple applications per server because OS/applications are isolated from one another • Typical hardware utilization 80% Good prospects will… Quickly realize that maximizing their server utilization rates will have an immediate ROI Have been looking for an affordable business continuity solution for when a server goes down unexpectedly or for planned downtime ESX ESX Failed OS or server Automated restart or failover

2. Virtualization Solutions for SMBs - QUICK REFERENCE GUIDE • Objection Handling • What puts them ahead of competitors like Microsoft? • Most Trusted, Reliable, Robust • VMware is the leader in the market on its 4th generation.  MS is still a V1 product • Most Complete Availability and Data Protection , delivering “Always-On-IT” • Data Recovery (integrated backup) with disk de-duplication, HA (High Availability) & VMotion, FT (Fault Tolerance) • Most Cost-Effective • Lowest cost per application workload – the true way to measure cost • Low entry price with Essentials packages for small IT environments • It seems risky loading so many applications on one server. What if the server or one of the apps fail? • Failure to an application on one virtual machine does not affect other virtual machines on the same physical server • VMware High Availability and Data Recovery protect your application workloads and data in the event of unplanned downtime. • 3. I’m already using VMware's free product, why buy? • vSphere Essentials Plus has integrated backup and high app availability • Centralized management of virtual machines • Save significant administration time • Update and patch all servers automatically • Quick Call Script: ASK THE QUESTION! • Who: Any small or mid-sized business • The question: What is your virtualization strategy? • Typical responses: We don’t have one. It’s too expensive/complicated. We’re a smaller operation and virtualization is really for large data centers. • How to build interest: Many of my customers have had that same view point and are now finding that VMware's new virtualization packages can add significant savings with a very low-cost, simple solution. VMware just launched a set of packages specifically designed for small and mid-sized environments that enable you to get 10 times the power out of your existing servers and save your IT staff 50% of their time maintaining those servers. • Call to action: VMware's new Essentials package is just a few hundred dollars and will allow your virtualize up to 3 machines, let’s go ahead and get you a quote and some more information on the solutions. • or • Let me get my virtualization specialist on the phone to give you more details on these new solutions Performance and Scalability