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Building a Compelling Case for Support: From Arguments to Valuable Assets

Join Julie Milnes, Head of Corporate Partnerships, as she explores the essential elements of building a strong case for support. Learn how to effectively articulate your arguments, transform them into valuable assets, and engage with potential partners. Discover key strategies for public relations, branding opportunities, and innovation that can enhance your project's future. This session will provide practical tips to prioritize your outreach efforts, adjust your case for support with a business perspective, and maximize commercial value. Let’s take your cases for support to the next level!

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Building a Compelling Case for Support: From Arguments to Valuable Assets

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Presentation Transcript

  1. Building a Strong Case for Support Developing Assets Julie Milnes Head of Corporate Partnerships

  2. Cases for Support: What’s in a name? Case: • A set of arguments supporting a particular action or cause • An action or suit of law that provides sufficient grounds for action • Arguments, facts and reasons in support of or against something

  3. Cases for Support: What’s in a name? Products • A good idea, method, information, object or service created as a result of a process which serves a need or satisfies a want • A good or service which most closely meets the requirements of a particular service

  4. Cases for Support: What’s in a name? Asset: • A useful or valuable skill, quality or person • Something valuable that an entity owns, benefits from, or has use of, in generating income

  5. Turning Cases for Support into Assets • PR: Who would you like to reach? • Branding: What opportunities are there to increase awareness through partnership? • R&D: What seed funding needs are there which would develop the future of the project/activity? • Innovation: Is there something new you would like to pilot? • GiK/Pro bono: Are there any costs which we could take off the bottom line • Is there anything else? Visits? Lunch time talks?

  6. Developing Assets: Top Tips • Be selective: prioritise who to approach • Adapt CfS to include business benefit section • Brainstorm other areas which have commercial value • Sell! Develop target lists based on the asset

  7. Thank you! Questions?

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