Bighorn River American Indian Campgrounds

1. Bighorn River American Indian Campgrounds Ada Iron Kim Iron Amy Benson Vanessa Kukes Casey Steffans Mary Alice Walker

2. Vision Statement The Bighorn River American Indian Campgrounds vision is to ensure an authentic Apsaalooke experience in a heartwarming customer oriented environment. We will increase the diversity among Americans by sharing our culture and our knowledge of Crow Country. We will share our history through guided tours in our back country during our guest’s activities.

3. Mission Statement The Bighorn River American Indian Campgrounds will offer our guests of all ages the opportunity to expose themselves to an authentic Native American experience. We promote family-friendly, safe camping environment where guests can enjoy outdoor recreation on the land of our ancestors. The purpose of our resort is to please and respect our customers while enjoying the pleasure of sharing our culture. We value our guests, as they will come to value us as Native Americans.

4. Big Horn River American Indian Campground • Indian owned business on the Crow Reservation • RV owners and camping enthusiasts fast growing market especially in Montana • Located on Bighorn River – 1 of the best fishing destinations in the United States

5. Location • Fort Smith, Montana • Pre-owned 40 acres of land .5 mile Bighorn River American Indian Camprounds (40 acre's) 1 Mile

6. 40 RV Spaces Physical Facilities 7,920 ft The Lodge 7,920 ft Ampitheatre Cultural Events & Activities 3,960 ft

7. Tribal and Local Benefits • Employment Opportunities • Internship Opportunities • Increase Diversity • Benefit Local Ranchers • Promote other Native American Businesses • Create Foundation

8. Development Strategy Oct’07 Ground Breaking & Create Ads Dec ’07 Mass advertising begins Feb ’08 Train Staff Summer’07 Design Building Nov ’07 Media Secured Jan ’08 Construction complete Hire Staff Mar ’08 Grand Opening

9. Marketing Plan

10. Competitive Strengths Location • Fort Smith • Located on the Crow Reservation (Teepee Capital of the World)

11. Market Strengths • Fishing: most popular physical activity • 79% of campers consider themselves family oriented • 47% of campers preferred an activity oriented camp ground • Growth in weekend travelers

12. Product Strengths • A RV capacity of 40 • A Teepee capacity of 10 • A lodge • A section for cultural activities and events • Room to expand • Land off 40 acres

13. Weaknesses • New Business • Unbranded Name • Distance off of I-90

14. Opportunities On the way…. • 63% utilize on the way • 17% are used for the destination

15. Threats 27 along I-90 50 w/ similiar hook ups 8 in Bighorn County 32 along WY I-90 9 in Sheridan, Wy area

16. Competitive Analysis

17. Opportunities/Threats = Objectives 100 Million Nights spent in private campgrounds 10 (10% of Nights spent in Montana) = 10 Million Nights spent in Montana 10 Million Nights spent in Montana 4 Equal parts of the State = 2.5 Million Nights 2.5 Million Nights 50 Campgrounds in Southeastern Montana = 50 Thousand Nights/year 50 Thousand Nights/Year 213 Nights per summer season = 234 Nights spent at Bighorn River area 234 Nights spent along the Bighorn River 4 Campgrounds in the Bighorn River area = 58 RV Customers per Night

18. Target Audience • Authentic American Indian culture • Baby Boomers • Families with children

19. Target Audience Demographics: • Families with average age of 37 • children under 18 • income > than $50,000 /year Activities: • People who enjoy backcountry fishing, camping, guided fishing trips, hunting, and the general outdoors ,cultural events Geographic: • Billings and surrounding area • Tourists traveling in and around southern MT and Northern WY from all over the world

20. Marketing Mix Product: Means End Chain

21. High Cost 7th Ranch RV Camp Black Hills Campground Bighorn River American Indian Campground Authentic American Indian Experience Typical Campground Hardin KOA Bighorn Mountain Campground Sheridan KOA Grand View Campground Low Cost Product: Perceptional Map

22. Marketing Mix Price • One-price Policy • Discount pricing • Coupon distribution

23. Marketing Mix Place Strategy: Direct Distribution Channel Sales: Telephone, internet, and walk-in traffic

24. Marketing Mix Promotion • Inform audience • Persuading our target audience • Remind the customers • Publicity

25. Organization & Management

26. Financial Plan

27. FINANCIAL PLAN • Base Case & Alternative Case • Construction of Lodge • Installation of RV Hookups • Set up of Teepees

28. FINANCIAL ASSUMPTIONS • Sales estimates were derived from AIBL team • Sales Assumptions • Capacity for 10 Teepees, 40 RV spaces • Total Capacity Includes • 2 people per Teepee = 20 People • 2 people per RV = 80 People • = 100 People per night • Base Case • 60% of Capacity in yr 1, increase of 5% thereafter • Higher average • Sale price for packages • Teepee Rental • Initial Costs

29. Financial Assumptions • Alternative Case • 60% of Capacity in yr 1, increase of 10% thereafter • Lower average • Sale price for packages • Teepee Rental • Initial Costs • Base case & Alternative Case • All other estimates remain equal • Fiscal year Oct 1 to Sept 30 • Start operation March 1 and run through Sept 30

30. Pro Forma Statements • Owner’s Draw • LLC, choose to be taxed as Sole Proprietor • To pay taxes and for living expenses for Owners • Base Case • $350,000 yr 1 • 12% increase yr 2, 10% thereafter

31. Pro Forma Statements • Alternative Case • $150,000 yr 1 • 50% increase yr 2, 14% thereafter

32. PRO FORMA STATEMENTS • Base Case • Initial Costs total $1,430,095 • Alternative Case • Initial Costs total $1,427,260

33. PRO FORMA STATEMENTS • Mixture of debt and equity • SBA Loan – 60% • Interest rate @ 10.75% • Amortized over 25 year period • AIBL Members – 13% • Investors – 27%

34. Financial Analysis

35. Profit Margin Pro Forma Statements Base Case

36. Pro Forma Statements Base Case

37. Breakeven Analysis - Base Case

38. Exit Strategy • Exit Strategy • Sell to existing competitor • Sell to local Farmer • Turn into Farmland for our Ranch

39. Questions?