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Multicasting – Deal or No Deal?

Multicasting – Deal or No Deal?. Friday, January 15, 2010. Multicasting – Deal or No Deal?. Cyndy Robbins   Director of Programming Vegas PBS Jim Wiener Director of Broadcast Services CET/ThinkTV Ron Bachman Director of Programming WGBH. Multicasting – Deal. ETAC SURVEY REPORT

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Multicasting – Deal or No Deal?

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  1. Multicasting – Deal or No Deal? Friday, January 15, 2010

  2. Multicasting – Deal or No Deal? Cyndy Robbins   Director of Programming Vegas PBS Jim Wiener Director of Broadcast Services CET/ThinkTV Ron Bachman Director of Programming WGBH

  3. Multicasting – Deal ETAC SURVEY REPORT PBS Enterprise Technology Advisory Committee October 1, 2009 This report summarizes a major update to the station facilities database. The PBS Enterprise Technology Advisory Committee and PBS staff conducted a survey in the summer of 2009. All 176 PBS and non-PBS PTV stations responded - a participation of 100%!

  4. Multicasting – Deal HD Services Daypart Stations % All of the Broadcast Day 128 73% Part of the Broadcast Day 22 12% No HD Broadcast 26 15% Grand Total 176 100% Number of SD Services Stations % 0 8 5% 1 24 14% 2 77 44% 3 42 24% 4 18 10% 5 7 4% Grand Total 176 100% ETAC SURVEY REPORT October 1, 2009

  5. Multicasting – Deal HD Content HD Content Type Station % Primary HD Schedule 74 42% Upconvert of SD Master Control plus HD NPS 44 25% HD01 or HD02 Packaged Feed 23 13% Other 8 5% No HD Broadcast 26 15% Grand Total 176 100% ETAC SURVEY REPORT October 1, 2009

  6. Multicasting – Deal SD Content SD Content Type Stations % Create – Packaged Feed 95 54% Other 84 48% Primary Schedule 75 43% PBS World – Packaged Feed 35 20% V-me – Packaged Feed 33 19% Local/Gov.Programming 24 14% Kids Service – Locally Programmed 23 13% Worldview – Packaged Feed 13 7% ETAC SURVEY REPORT October 1, 2009

  7. Multicasting – Deal SD Content SD Content Type Stations % Formal Education 10 6% Public Affairs – Locally Programmed 9 5% Time-shift of Primary 7 4% How-To – Locally Programmed 6 3% HD01 or HD02 Downconvert 5 3% International – Locally Programmed 4 2% DVD 1 1%

  8. Programming in Digital Era Multicasting in a 4 Screen World David J. LeRoy Chad Davis With commentary from Craig Reed PTPA May 2009

  9. What Kind of Digital Channels Do You Want? TRAC Field Surveys PTPA May 2009

  10. Craig Reed, TRAC Media Services Fall PTPA Meeting, November 2009 Who Needs Ratings – You…

  11. Two Steps (Least Objectionable Program – Klein) Viewers first decide to watch TV Then identify most appealing program Viewers check a list of channels (16 per home) When viewing drops… Unlikely that 2nd channel is only appealing choice Likely that competitors offer more appealing choices 2nd channel takes most viewers from competitors Most Appealing Choice Theory … November 2009

  12. Milwaukee Prime Daypart Distribution Why kids was invented… November 2009

  13. Summary • Multicast audiences small but expected to grow • No signs of unintended cannibalization • Top Shows • History and Travel popping • Cooking on the list • M-F Daytime has real estate but no viewers • Strips? • Viewers showing up on weekends and evenings • Differentiation/different positioning is happening November 2009

  14. Multicasting – No Deal Carriage NCTA ACA SHVERA ect Cost vs. Benefit Spectrum Reform

  15. Multicasting – No Deal WPBA Atlanta, GA WITF Harrisburg, PA KTXT Lubbock, TX

  16. Multicasting – No Deal Blair Levin Stuart Benjamin Spectrum Reformers

  17. Multicasting – What’s Your Deal? Cyndy Robbins   Director of Programming Vegas PBS Jim Wiener Director of Broadcast Services CET/ThinkTV Ron Bachman Director of Programming WGBH

  18. Multicasting: Deal or No Deal? January 15, 2010

  19. A Family of Channels • The Vegas PBS Family Includes: • Vegas PBS Channel 10.1, Cable, Satellite • Vegas PBS Create 10.2, Cable • Vegas PBS V-me 10.3, Cable, Satellite • Vegas PBS Rewind (Cable only) • Vegas PBS Jackpot! (Cable only) • Vegas PBS Worldview, Cable, Satellite • Vegas PBS Sprout, Cable, Satellite • And Six EBS Channels for Classroom Use

  20. Vegas PBS Channel 10.1 Primary Channel Featuring: Antiques Roadshow, American Experience, NOVA, Frontline, Great Performances, Washington Week, America’s Test Kitchen, Rick Steves’ Europe, This Old House, The Lawrence Welk Show, As Time Goes By, Austin City Limits, Masterpiece, Nature, Sesame Street and Martha Speaks

  21. Vegas PBS Create How-To Channel Featuring: Hometime, Knit & Crochet Today, The Best of Joy of Painting, New Yankee Workshop, Julia and Jacques, Holiday Table, Caprial & John and Christina Cooks

  22. Vegas PBS V-me Spanish Language Channel Featuring: Paginas del New York Times, LazyTown, Los Ninos en Su Casa, Estudio Billboard, Nuestra Cocina, Aventuras, Ocean Race, Cronicas, Naturaleza, Motorweek andTrans World Sport

  23. Vegas PBS Rewind Educational Channel of Encore Broadcasts Featuring: GED Connection, Workplace Essential Skills, Charlie Rose, Antiques Roadshow, Kid Fitness, Totally Band in Vegas, and Religion and Ethics Newsweekly

  24. Vegas PBS Jackpot! Educational Channel of Themed Programming Featuring: Homework Hotline, Worldfocus, Biz Kid$, French I, Green Matters, Connect with English, Healthy Minds and Great Performances

  25. Vegas PBS Worldview International News Channel Featuring: France 24, Aussie Rules Football 2009, Inside Taiwan, This is Beijing, My India, People and Politics and NHK Newsline

  26. Vegas PBS Sprout Preschool Channel Featuring: Bob the Builder, Sesame Street, Zoboomafoo, Barney & Friends and The Goodnight Show

  27. Multicasting Philosophy Content is King. We have the content. Our audiences have diverse interests. Multicasting allows us to better serveour local audiences. If we don’t do it, others will – but not with the quality contentwe have in our libraries.

  28. Challenges of Multicasting • Rights Management • Server Space and Maintenance • Promotion • Tracking the Viewers

  29. Rewards of Multicasting • Using Rights to the Fullest Extent • Serving Multiple Audiences Simultaneously • Tracking the Viewers • Providing Access to Programming That Would Otherwise Not Be Scheduled in My Market

  30. Multicast Ratings • Vegas PBS subscribes to Nielsen. • Three channels are monitored and reported: • Vegas PBS Channel 10.1 • Vegas PBS Create • Vegas PBS V-me

  31. Multicast Ratings Nov. 2009 Top 3: Vegas PBS Channel 10.1 3.2 Rating, 5 Share on 11/18 at 9 p.m.Lost Cave Temples 3.2 Rating, 5 Share on 11/4 at 8 p.m.Bill Cosby: The Mark Twain Prize 2.8 Rating, 4 Share on 11/18 at 8 p.m.Secrets of Shangri-La

  32. Multicast Ratings Nov. 2009 Top 3: Vegas PBS Create 0.7 Rating, 1 Share on 11/21 at 5 p.m.Julia and Jacques Cooking at Home 0.6 Rating, 1 Share on 11/21 at 9:30 a.m.Holiday Table 0.6 Rating, 1 Share on 11/21 at 10:30 a.m.Holiday Table

  33. Multicast Ratings Nov. 2009 Top 3: Vegas PBS V-me 0.8 Rating, 2 Share on 11/13 at 10:15 a.m.Aventuras/Eebee 0.6 Rating, 1 Share on 10/29 at 5 p.m.Súper-Estructur 0.6 Rating, 1 Share on 11/5 at 6:30 p.m.Ocean Race

  34. Multicast Ratings What Happens To The Numbers? 11/24/09 at 8 p.m. NOVA(on Vegas PBS Channel 10.1)2.0 Rating, 3 Share Woodsmith Shop(on Vegas PBS Create)0.2 Rating, 0 Share On some days the audience increases very little if at all. 2.2 Rating (2.0 + 0.2)

  35. Multicast Ratings What Happens To The Numbers? 11/21/09 at 5 p.m. Antiques Roadshow(on Vegas PBS Channel 10.1)0.7 Rating, 1 Share Julia and Jacques Cooking at Home(on Vegas PBS Create)0.7 Rating, 1 Share And on some days the audience DOUBLES! 1.4 Rating (0.7 + 0.7)

  36. Multicast Ratings What Happens To The Numbers? 11/21/09 at 9:30 a.m. Ask This Old House(on Vegas PBS Channel 10.1)0.6 Rating, 1 Share Holiday Table(on Vegas PBS Create)0.6 Rating, 1 Share Cyberchase(on Vegas PBS V-me)0.3 Rating, 1 Share And on a very good day, the audience MORE THAN DOUBLES! 1.5 Rating (0.6 + 0.6 + 0.3)

  37. Multicast Grids

  38. Contact Cyndy Robbins Director of Programming 702.799.1010 x5377 CRobbins@VegasPBS.org

  39. Multicasting: Deal!

  40. Multicasting – What’s Your Deal? Jim Wiener Director of Broadcast Services CET/ThinkTV

  41. Multicasting – What’s Your Deal? Ron Bachman Director of Programming WGBH

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