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Sonera in brief

Sonera is a prominent provider of mobile and advanced telecommunications services, renowned for its expertise in mobile communications, internet offerings, and service provision. Dominating the Finnish market with over 60% market share in mobile communications, Sonera serves approximately 2.5 million subscriptions. The company has ambitious growth plans in Europe and Eurasia, focusing on innovative, customer-centered solutions. With a market capitalization of €6.5 billion and significant investments in technology, Sonera aims to enhance customer relationships and drive profitable growth.

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Sonera in brief

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  1. Sonera in brief

  2. Sonera • Leading provider of mobile and advanced telecommunications services • By combining its expertise in mobile communications, the Internet and service provision, Sonera aims to grow and operate even in selected international markets • Leading market position in Finland • Growth opportunities in Europeand Eurasia

  3. Sonera is a growth company MEUR 2001 2000 Revenues 2 187 2 057 Profit before extraordinary items and taxes 445 1 860* Personnel 10 482 10 305 * Includes significant capital gains

  4. Sonera’s ownership breakdown Foreign investors 34% Finnish State 53% Domestic institutions and public 13% Market capitalization at the beginning of 2002 was €EUR 6.5 billion. Sonera is listed both on Helsinki Exchanges (1998) and on Nasdaq (1999).

  5. Revenue breakdown 2001 Fixed network business 34% Mobile communications 55% Service business 11% 93% of revenues generated in Finland

  6. Mobile communications • Sonera’s market share in Finland over 60% • About 2.5 million subscriptions • Numerous leading edge services, e.g. GPRS connections, positioning services, and mobile payment applications • High customer loyalty, positive trend in average monthly use per subscription 55 %

  7. Service business • Sonera is the leading Internet service provider in Finland • Zed mobile services operate in five countries • Application services for businesses (ASP) • Management software for wireless and Internet services - Sonera SmartTrust 11%

  8. Fixed network business • Efficient fixed network solutions for businesses and consumers • Fixed network voice and data services • subscriptions, voice products, leased lines and total solutions • Equipment sales and other operations • equipment sales, customer financing, network construction and maintenance 34%

  9. Investments in international operators

  10. Market areas

  11. Sonera’s course To international markets To services To a unified Sonera To customer focus From Finland From networks From portfolio companies From technology focus

  12. Profitable growth • Competitive and innovative total services that make life easier for both business and consumer customers in Finland • In international markets, focus on business customers • Technology and management software for other operators, too • The company’s 2G and 3G holdings are financial investments aiming at increase in value

  13. Near-term action plan • Unifying customer relationship management, and more efficient utilization of Group synergies • Improving market orientation • Driving forward asset disposals, but avoiding ”fire-sales” • Scale-down of the service businesses while retaining innovative strengths • Capitalizing on best-of-breed Finnish mobile business to achieve capital-efficient transition to new generation of mobile communications

  14. Values guide Sonera andthe Sonera employees • Customer orientation - customer first • Performance - profitable growth • Reliability - experience and responsibility • Leadership - creating new through expertise • Respect for the individual - interaction and cooperation

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