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LOCAL SEARCH

LOCAL SEARCH. Listings. Your business listings — business name, phone number, address, website — are a crucial element to your business success. Consumers need to find you, on the web and in the streets!. New digital trends. “Listing data at the core of new voice search technology”.

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LOCAL SEARCH

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  1. LOCAL SEARCH

  2. Listings Your business listings — business name, phone number, address, website — are a crucial element to your business success. Consumers need to find you, on the web and in the streets!

  3. New digital trends “Listing data at the core of new voice search technology”

  4. Being Found Solving the biggest issues a business can face!

  5. Listings Need to Have Robust Data! Business Name Street Address Zip Code State Phone Number Website Business Category Hours of Operation Services

  6. The Magic 3 What happens when you perform a search? Google now shows “Local Pack” search results by surfacing the top three listings.

  7. The Magic 3

  8. The Magic 3

  9. 6 Exercises for Local SEO 1 ¯¯¯ Google My Business 2 ¯¯¯ Get Some Google Reviews 3 ¯¯¯ Consistent Listings 4 ¯¯¯ Search yourself in your local market 5 ¯¯¯ Build new listings 6 ¯¯¯ Add content to your website on a regular basis

  10. Reputation

  11. Reputation

  12. The 3 types of reviews 1 2 3 Negative reviews No reviews or no recent reviews Healthy but unmanaged reviews

  13. Take it offline I’m terribly sorry you had a negative experience at our hotel. We really pride ourselves in providing an exceptional guest experience. 1 This must be an isolated incident, as normally guests rave about their experience. In fact, we recently won a consumer choice award. 2 I’d love for you to call me so we can get to the bottom of this. My name is Amy and I’m the Guest Services Director—here’s my personal cell, 555-555-5555. Please call me! 3

  14. Respond and win

  15. Respond and win

  16. How does a business deal with… Negative reviews 1 No recent reviews 2

  17. With review solicitation! 4 1 2 3 4

  18. Email Alerts To up to 6 members of your management team

  19. 5 Exercises for Reputation 1 ¯¯¯ Know what’s being said 2 ¯¯¯ Respond to every review 3 ¯¯¯ Make getting reviews part of your daily workflow 4 ¯¯¯ Promote positive customers comments 5 ¯¯¯ Get all your management team reading reviews

  20. Social

  21. 4 Exercises for Social Media 3 ¯¯¯ Do you respond to every comment and review? 1 ¯¯¯ Are you social channels all claimed? 2 ¯¯¯ How often are you interacting on social? 4 ¯¯¯ Have you identified your audience?

  22. $700-$1000per month, suggested retail pricing Protector Pro $520COGS /month Key Benefits Listing Distribution, Listing Sync Pro and claiming of Google and Yelp - Annual Commitment Required Monthly social media plan4 posts per week on Facebook, Twitter, Google+, LinkedIn Monthly reports and email alerts of all online activity Mobile friendly “My Listing” page LISTINGS REPUTATION SOCIAL Response to all positive & negative reviews, weekly review solicitation and online mentions monitoring.

  23. $500-$1000per month, suggested retail pricing Protector+ $360COGS/month Key Benefits Listing Distribution, Listing Sync Pro and claiming of Google and Yelp - Annual Commitment Required Monthly social media plan2 posts per week on Facebook, Twitter, Google+, LinkedIn Monthly reports and email alerts of all online activity Mobile friendly “My Listing” page LISTINGS REPUTATION SOCIAL Response to all positive & negative reviews, weekly review solicitation and online mentions monitoring.

  24. $300-$500per month, suggested retail pricing Protector $200COGS /month Key Benefits Listing Distribution, Listing Sync Pro and claiming of Google and Yelp - Annual Commitment Required Response to all positive & negative reviews, weekly review solicitation and online mentions monitoring. Monthly reports and email alerts of all online activity Mobile friendly “My Listing” page LISTINGS REPUTATION SOCIAL Manage your business Facebook, Twitter, LinkedIn and Google accounts from one Dashboard

  25. x $149+per month, suggested retail pricing DIY toolkit $260 COGS first month $30 COGS every month after that The DIY Toolkit is the best solution for the individual who has more time and likes to take control of all aspects of their digital marketing and online presence. It provides you with an all-in-one suite of tools to help you monitor and manage reviews, listings, and social conversations online. Your listings are instantly synced to over 40 sites and distributed to up to 300 sites! A suite of online tool to help you monitor and manage your listings, reviews and social activity all in one place Mobile friendly responsive Business Center to manage all online activity Includes Listing Correction LISTINGS REPUTATION SOCIAL Listing Distribution, $50/account/year Listing Sync Pro, $180/account/year *annual commitment required

  26. Summary *We recommend an Onboard Fee of $200+ be charged to clients to cover One Time Month 1 charges for the DIY Toolkit.

  27. Digital Advertising

  28. Fully Managed Solutions To Help Our Qualified* and Enterprise Partners…. • Acquire new advertising customers • Expand offering for existing advertiser customers • Migrate existing advertiser customers to increase profit, performance and retention *50 active customers & commitment to run acquisition campaign

  29. Know the Customer's Goal And take them through one of three experiences Store visits I want my digital advertising campaign to result in customers visiting my store. Phone callsI want my digital advertising campaign to result in phone calls texts, or emails to my business. Both! I want my digital advertising campaign to result in phone calls to my business & customers visiting my store!

  30. Sample sales deck Increase Phone Calls & Store Visits!With Digital Advertising Partner logo Advertiser logo

  31. Determining if I can help you acquire more customers . • What has worked best to generate new ones? • Have you tried other tactics that didn’t work? • Do you know why or was the reporting not clear? • How much do you think it costs to generate one? • What would you estimate the lifetime value to be? • Any new initiatives or opportunities to share?

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