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Unveiling the Travelocity Phenomenon - A Comprehensive Analysis

Explore the inception, services, technology, user analysis, strategies, revenue models, and future of Travelocity.com. Learn about its impact on the travel industry and how it monetizes its platform effectively.

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Unveiling the Travelocity Phenomenon - A Comprehensive Analysis

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  1. www.travelocity.com Advisor: John Joy 7099026111 Lawrence 7099026105 Michael 7099026102 Rick 7099026109

  2. Outline • Travelocity.com introduction • Service of Travelocity.com • Information technology applied • User analysis of Travelocity • Strategy of Travelocity • How Travelocity make money • Conclusion

  3. Travelocity.com introduction 1996 Set up A traveling website 2002 Sabre Merge and acquisition 2004 Redesigned website Change logo 2009 Buy Zuji.com

  4. Service of Travelocity.com

  5. Service of Travelocity.com

  6. Service of Travelocity.com

  7. Service of Travelocity.com

  8. Service of Travelocity.com

  9. Service of Travelocity.com • One-stop shopping Integrate service of traveling Service: All hotel, Experience Finder • Last minute deals Efficiency customized plans

  10. Information technology applied • GDS (Global Distribution System) • A system provides a network platform to decrease the cost for transaction • Background • E-commerce development • Applied Information technology • Advantage • Inner: Improve operation system • Outer: in-time reservation system

  11. Information technology applied • Web2.0 Share user oriented Experience

  12. User analysis of Travelocity Partner Network Consumer Supplier Information & Service Revenue ‧Business travelers ‧Leisure travelers ‧Sabre GDS ‧Airlines ‧American Express ‧Hotel Travelocity.com

  13. Strategy of Travelocity • Dominant strategy • First-mover Advantage • Information technology • Ex: Searching engine • CRM service • Ex: Integrative service

  14. How Travelocity make money • Profit basis • Agency model • Merchant model • Consumer income accounts - Accounts payable to suppliers = Profit of price difference

  15. How Travelocity make money • Profit source • commission • transaction fees • service fees • advertising revenues • partner revenues

  16. How Travelocity make money • Business model Partner Network Consumer Supplier Service Fee Information Commission Travelocity.com

  17. Conclusion Partner Network Consumer Supplier Service Technology & Resource Fee Information Commission GDS Web2.0 Travelocity.com

  18. Q & A

  19. Merge and acquisition 2002 Site59.com, Inc. 2003 World Choice Travel, Inc. 2004 All State Tours, Inc. Travelocity Europe except Germany 2009 Zuji.com

  20. Reference • Wiki – Web2.0 http://en.wikipedia.org/wiki/Web_2.0 • 美國線上旅遊產業的經營模式與競爭策略探討 －以線上旅遊網站Travelocity為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295 • Travelocity Becomes a Travel Retailer http://interfaces.journal.informs.org/cgi/reprint/37/1/68 • Hitiwise research http://www.hitwise.com/us/datacenter/main/dashboard-10133.html

  21. Reference • 電子商務對旅行業經營管理影響之研究 http://sbrsign.management.org.tw/paper8/3/3.htm • 網際網路仲介公司智慧資本管理制度之探討—以線上旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/34297 • 旅運資訊系統http://demo1.nkhc.edu.tw/~t0259/abacus/history.htm

  22. Reference • 全球分銷系統簡介http://www.surehigh.com.tw/inner1-1.php

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