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In the age of internet, Internet gives a brave new world where communication is so convenient and it seems like a dream for branding and advertising, an opportunity for companies to directly connect with potential consumers. Once upon a time, cultural competition was limited. Today, there are cable networks, DVRs and internet which make it easier for people to escape branding. But there is lot of other things where the Branding plays an important role to market the brand. But creating a consistent online voice to your customers is the key behind meaningful branding. To know more, visit http://www.liendesign.com/blog/2017/5/23/is-branding-still-important-in-the-age-of-the-internet
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Context • Introduction • The Age of Internet • Branding • How to implement Branding • Take Away
Introduction • At the age of internet, gives a brave new world where communication is so convenient and it seems like a dream for branding and advertising, an opportunity for companies to directly connect with potential consumers. • However, this reach of social media has proven to be a double-edged sword for many. • Ineffective branding can prove to make some brands less significant if they cannot connect to consumers on a cultural level.
Branding • Branding is used to create a significant presence in the market for the purpose of attracting customers and converting them to loyal consumers. • The process involved in creating an exceptional name and image for a product in the consumers' mind can be accomplished through advertising campaigns with a consistent theme among other strategies. • It is imperative that branding follows current culture, what's hot, what's now, what's trending today is the real question. Branding must be aimed toward what is in the now, what is the average consumer looking at TODAY. And that’s where the internet and Branding meets.
The Age of Internet • In Today's world of advertising is nothing like it was even a couple of years ago. • Once upon a time, cultural competition was limited. There were only three major channels on the television and movies were distributed through local movie theaters. • Magazines were restricted to what you might find on drug store shelves. • Today, there are cable networks, DVRs and internet which makes it easier for people to escape branding.
How to implement Branding • To really make yourself noticed(branding), you need to create a voice which will relate across many channels. To successfully do this, you might want to ask yourself a series of questions. • What Is the Essence of Your Brand? • Who is Your Audience? • What Are Your Strengths? • Who Is Responding? • What Are Your Company Goals?
Take Away • Creating a consistent online voice to your customers is the key behind meaningful branding. But it doesn’t happen overnight. • It needs to be created over time and strategy is important. Companies will need a team behind them to make sure their Branding is successful and that they are presenting a well thought out package to their customers. • California’s branding and graphic design team, Lien Design can help your company stand out in this world of entertainment overload. They will make sure you are communicating successfully with your customers and they will be there to track your progress every step of the way.
