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Audio Wire Incorporated

This document outlines key issues identified with the current layout and product information on Audio Wire Incorporated's website, along with comprehensive recommendations for improvement. Major problems include navigation difficulties, cumbersome registration processes, and inadequate product details. Suggested enhancements focus on the front page, shopping page, and product pages, including better categorization of products, improved descriptions, and effective purchase processes. The goal is to create a user-friendly experience that promotes customer satisfaction and streamlines transactions.

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Audio Wire Incorporated

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  1. Audio Wire Incorporated Online Experience FlorisKalk and Kiki Kool Proposals on re-launch of website

  2. Content • Problems with: • Lay-out • Product information • Recommendations for: • Front page • Shopping page • Product page • Purchase • Other recommendations • Summary

  3. Problems with lay-out • Bad navigation • Hard to change orders • Difficult registration process

  4. Problems with product information • Images too big • Brochure style photo’s • Not enough/valid product information

  5. Recommendations for front page (1) Brand name Changing add Categories of products: • Earphones, Headphones, Professional, Sports

  6. Recommendations for front page (2) • Support • Safety • Press • About us • Contact

  7. Recommendations for shopping page • Categories (on the front page) • Overview • Picture • Price • Name • Colours

  8. Recommendations for product page • Full description • Technicalities • 3D product presentation • Movie • Pictures from different angles • What’s in the box

  9. Recommendations for purchase • Delete products • Change quantity and colours • Personal information • Confirm by email • iDeal/Paylogic/PayPal/Creditcard

  10. Other recommendations (1)

  11. Other recommendations (2) • Social media • Background music • Professional writers for copy

  12. Summary • Problems with: • Lay-out • Product information • Recommendations for: • Front page • Shopping page • Product page • Purchase • Other recommendations

  13. Thank you for you attention • Any questions?

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