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Internet Legal Issues: Web Site Problems, Encryption, Dark Site

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  1. Chapter 4 Legal Issues

  2. Agenda • Internet Legal Environment • Web Site Problems • Encryption • Dark Site

  3. Agenda • Internet Legal Environment • Web Site Problems • Encryption • Dark Site

  4. Internet Legal Environment • Global village without global laws • Different laws in different countries • Culture differences • Buyer and seller in two different countries • Web server’s location

  5. Agenda • Internet Legal Environment • Web Site Problems • Encryption • Dark Site

  6. Web Site Problems • Internet Shopping Disputes • Domain Name • Linking and Framing • Content Liability • Intellectual Property

  7. Internet Shopping Disputes • Types • Customer pays but merchant does not deliver • Customer pays but merchant deliver wrong goods or in less quantity or broken • Customer pays but money does not arrive at the seller • Merchant delivers but customer refuses to pay • Merchant delivers but customer has not ordered anything

  8. Internet Shopping Disputes • Solution • Online terms and conditions that comply with the laws of every country • Which law applied in the event of dispute • Present on home page and link provided form any web page

  9. Domain Name • Definition • Translate numeric IP address into a friendly text • Fit the business name logotype or trademark • Preventing legal battle • Check for existing trademarks • Check for famous marks • Register trademark • Check foreign countries

  10. Link and Framing • Illegal linking • large scale deep linking • Illegal framing • Framing content from other web site for reducing download time and increasing visits • Solution • Clear and accessible disclaimers on web page • Program to tracking the deep linking and framing

  11. Content liability • Content liability varies in different countries • Solution • Create a disclaimer and rules • Forbid certain material on the server

  12. Intellectual Property • Problem • Images • Sound • Program • Database • Regulated by international agreements • Internet information is free • Internet information can not be reused for commercial purposes

  13. Agenda • Internet Legal Environment • Web Site Problems • Encryption • Dark Site

  14. Encryption • Different rules in different countries • Key escrow • Government keeps a copy of encryption key • Legal encryption export • Legal for printed paper format • Illegal for digital format • Digital signature • Legal binding for e-business

  15. Agenda • Internet Legal Environment • Web Site Problems • Encryption • Dark Site

  16. Dark Site • Purpose • Crisis management for defects of products, • Negative campaigning by unhappy, or angry online users, or competitors • Contents • Unreleased negative information of products • Strategy • Develop plans for emergency • Check web sites, newsgroups, search engines and database on a regular basis • React fast and offensively • Outsourcing (digital complaint service)

  17. Discussion • How do you change your IT department structure to handle these legal and crisis management issues? • How do you incorporate these legal and crisis management issues into your e-business systems development process?

  18. Points to Remember • Internet Legal Environment • Web Site Problems • Encryption • Dark Site

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