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Introduction to Principles of Design

Introduction to Principles of Design. Basic Design Principles. Contrast Repetition Alignment Proximity. Contrast. One of the most effective ways to add visual interest to a page. Contrast. Repetition.

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Introduction to Principles of Design

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  1. Introduction to Principles of Design

  2. Basic Design Principles • Contrast • Repetition • Alignment • Proximity

  3. Contrast One of the most effective ways to add visual interest to a page.

  4. Contrast

  5. Repetition You can repeat colors, shapes, textures, line thicknesses, fonts, sizes, graphic concepts, etc. This develops the organization and strengthens the unity.

  6. Repetition

  7. Alignment Nothing should be placed on the page arbitrarily. Every element should have some visual connection with another element on the page.

  8. Alignment

  9. Alignment

  10. Alignment Activity “Bad” version

  11. Alignment Activity “Good” version

  12. Proximity Items relating to each other should be grouped close together. This helps organize information, reduces clutter, and gives the reader a clear structure.

  13. Proximity

  14. Putting It All Together

  15. Basic Design Principles- Recap • Contrast • Repetition • Alignment • Proximity

  16. Typography • Sans Serif –No “feet” at the end Use for titles, subtitles, and headings e.g. Arial • Serif – Letters have “feet” Easier to read; best for body text e.g. Times New Roman

  17. Typography • Use to add emphasis and personality to text: • “Life’s but a walking shadow, a poor player that struts and frets his hour upon the stage, and then is heard no more; it is a tale told by an idiot, full of sound and fury, Text signifying nothing.”

  18. What isX-height?

  19. The big news about leading

  20. Tracking for you and me

  21. Ligaturesand Kearning

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