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PRINCIPLES of DESIGN

PRINCIPLES of DESIGN. BALANCE. BALANCE assumes that an equilibrium exists among the elements in a composition. There are 3 types of BALANCE : symmetrical (formal) asymmetrica l (informal) radial (circular). SYMMETRICAL. - evenly weighted by the same elements on both sides.

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PRINCIPLES of DESIGN

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  1. PRINCIPLES of DESIGN

  2. BALANCE • BALANCE assumes that an equilibrium exists among the elements in a composition. • There are 3 types of BALANCE: • symmetrical (formal) • asymmetrical (informal) • radial (circular).

  3. SYMMETRICAL -evenly weighted by the same elements on both sides. Benoit Paille, 2008.

  4. ASYMMETRICAL- each side is different but equally weighted. Gandi. Margaret Bourke-White, 1946

  5. Asymmetrical balance Hyeres, France, 1932 Henri Cartier Bresson

  6. RADIAL / CIRCULAR. – image is balanced around a centre point

  7. REPETITION REPETITION is found when an element (line, shape, colour, texture, value/tone, space), occurs more than once in the composition. Construction Workers Lunching on Crossbeam. Charles C. Ebbets, 1932.

  8. Movement & Rhythm • Involves the repetition of identical or nearly similar elements to create a sensation of movement. • Various types of rhythm include simple, alternating and progressive. Beatles Pillow Fight. Harry Benson, 1964.

  9. EMPHASIS & FOCAL POINT • EMPHASIS can be created through: contrast (size, colour, shape), isolation, placement. • The focal point can be found anywhere within a composition. From The Back Window 291, Alfred Steiglitz , 1915

  10. VARIETY VARIETY is necessary to keep your unified design from creating visual boredom. Shapes may be repeated, but perhaps in different sizes; colours could vary slightly in value. Vogue Italia (December 2007) Steven Meisel.

  11. CONTRAST CONTRAST emphasizes differences between elements (long / short lines, black / white, light / dark, smooth / rough, near / far, big / small). Dovima with Elephants. Richard Avedon, 1955

  12. UNITY & Harmony is created by using elements (colour, shapes etc.) that look as though they belong together. Madonna, Louise Vuitton. Steven Meisel,2008.

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