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19th – 20th March 2013 – Fairmont Heliopolis Towers. http://digitalmarketingarts.com. The Social Commerce Opportunity . How brands can take advantage of the next evolution in commerce. Eng. Ahmed Sabry. Table of Content. What is social Commerce? How it works? 6 C’s of Social Commerce
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19th – 20th March2013 – Fairmont Heliopolis Towers http://digitalmarketingarts.com
The Social Commerce Opportunity How brands can take advantage of the next evolution in commerce Eng. Ahmed Sabry
Table of Content What is social Commerce? How it works? 6 C’s of Social Commerce Is Social Commerce the next big thing? Social Media -> Commerce Commerce -> Social Media Case Studies
Social Media + E-Commerce = Social Commerce Social Media Commerce Commerce Social Media Helping people buy where they connect.. ..And connect where they buy.
The 6 C's of Social Commerce Content: The basic need to engage with customers, prospects and stakeholders through valuable published content on the web. Community : Treating the audience as a community with the objective of building sustainable relationships by providing tangible value. Commerce: Being able to fulfill customers' needs via a transactional web presence Context :The online world is able to track real-world events and this is primarily being enabled by mobile devices. An online bill payment via Google Checkout or a checkin at a physical location via Facebook or Foursquare links a real world event to an online data entity such as a business or a place. Connection: The new online networks are defining and documenting the relationships between people ,these relationships may originate in the physical world or online and may manifest in the other as a result of a connection in the first. Conversation: A conversation between two parties will likely surface a need that could be fulfilled, thus providing a potential market for supplier organizations.
Social Shopping Types These sites encourage groups of people to buy together at wholesale prices [Groupon] Which allow shoppers to form ad-hoc collaborative shopping groups in which one person can drive an online shopping experience for one or more other people, using real-time communication among themselves and with the retailer. Many sites allow users to create custom shopping lists and share them with friends. bring sellers and buyers together to connect and transact Online product review companies such as Amazon
“ If I had to guess, social commerce is the next area to really blow up.” Mark Zuckerberg
$30 Billion Predicted revenues for social commerce market in 2015.
90% of all purchases are subject to social influence.
167 Million people will shop online in 2013, which will increase to 192 million by 2016
90% of consumers trust recommendations from people they know.
1 Million+ Websites have used Facebook’s social layer.
