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E-commerce

E-commerce. Online exchange of goods and services Includes the exchange of information. e-Commerce. B2C B2B B2E C2C G2C G2B G2G. Capabilities of the Web. Global Information Dissemination Integration Mass customization Interactive Communication Collaboration Transactional Support.

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E-commerce

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  1. E-commerce • Online exchange of goods and services • Includes the exchange of information

  2. e-Commerce B2C B2B B2E C2C G2C G2B G2G

  3. Capabilities of the Web Global Information Dissemination Integration Mass customization Interactive Communication Collaboration Transactional Support

  4. Business Strategies

  5. Components of A Business Model Revenue Model Value Proposition Competitive Environment Marketing Strategy Management Team

  6. Other Factors • What does the company do? • How does the company do it UNIQUELY? • In what ways does the company get paid for it? • What is the margin per unit sale?

  7. Revenue Models • Affiliate Marketing • Subscription based • Transaction Fees • Traditional Sales • Web Advertising

  8. Types of Nets • Intranet: Business-to-Employee • Training • Employee “Directory” • Application Integration • Online Entry of Data • Realtime access to Information • Collaboration

  9. Extranet: Business-to-Business • Business-to-Partners • Supply Chain Management • Information Timeliness and Accuracy • Technology Integration • Low Cost-High Value

  10. Internet: Business-to-Consumers • Global Information Dissemination • Integration • Mass Customization • Niche Markets • Interactive Communication • Collaboration • Transactional Support

  11. Stages of B2C e-Commerce

  12. The Long Tail

  13. Attracting and Retaining Customers • The Website should offer something unique. • The Website should be aesthetically pleasing. • The Website must be easy to use and fast.

  14. The Website must motivate people to visit, to stay and to return. • You must advertise your presence on the Web. • You should learn from your Website.

  15. Ways to Protect yourself Online • Use a secure browser • Check the site’s privacy policy • Read and understand the refund and shipping policies • Keep your personal information private

  16. Give payment information only to businesses you know and trust • Keep records of your online transactions and check your email • Review your monthly credit card and bank statements

  17. Mobile Computing • Purchasing • Financial Transactions • Reserving and/or Booking • Entertainment and Information

  18. Issues of Concern • Privacy and Security of Information: USA Patriot Act • Taxation • Net Neutrality • Censorship

  19. Patriot Act • View electronic messages • permission to view and save messages to and from a person • View online transactions • Permits roving surveillance • Banking regulations • new customer identification

  20. Taxation • Internet Tax Freedom Act of 1998 • Use Taxes • Streamlined Sales Tax Project

  21. Net Neutrality • Data sent over the Internet should be routed and handled in a neutral manner, regardless of the content. • -Tim Wu,Professor at Columbia University • Alternative is to prioritize for particular applications: Should YouTube pay more for the Internet?

  22. Censorship • Government’s attempt to control Internet traffic • China, Iran • Australia, Turkey • Child Online Protection Act – only part of the population

  23. Web 2.0 • Integration of interactive features into Web • information sharing • interoperability • user-centered design • collaboration

  24. Examples • hosted services • web applications • social-networking sites • video-sharing sites • wikis • blogs • mashups

  25. Pillars • Utilizing the web as a platform • Harnessing collective intelligence • Leveraging the data • Implementing innovative web capabilities • Use of widgets • Collaboration

  26. SLATES • Search: Finding information through keyword search. • Links: Connects information together into a meaningful information ecosystem using the model of the Web, and provides low-barrier social tools. • Authoring: The ability to create and update content leads to the collaborative work of many rather than just a few web authors. In wikis, users may extend, undo and redo each other's work. In blogs, posts and the comments of individuals build up over time. • Tags: Categorization of content by users adding "tags" - short, usually one-word descriptions = to facilitate searching, without dependence on pre-made categories. Collections of tags created by many users within a single system may be referred to as “folksonomies“ (i.e., folk taxonomies). • Extensions: Software that makes the Web an application platform as well as a document server. • Signals: The use of syndication technology such as RSS to notify users of content changes.

  27. Benefits • Reduced costs and risks • Tools are easy to use • Increased efficiency • No need to purchase software updates

  28. Costs • Loss of control of data and service quality • Little or no documentation • Little or no training • Security and compliance policies cannot be enforced • Increased possibility of exposure of data • Tools and features may be changed without notice

  29. Wikis • Website that allows people to post, add, edit, comment and access information • Cooperative work – anyone with access can contribute

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