1 / 42

MKT 421 EDU Pride In Excellence/mkt421edu.com

MKT 421 EDU course provides students with the opportunity to integrate and apply their learning from the course.

manuuu58
Télécharger la présentation

MKT 421 EDU Pride In Excellence/mkt421edu.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 421 EDU Pride In Excellence/mkt421edu.com

  2. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Assignment Distribution channel Article Review (sports apparel company) FOR MORE CLASSES VISIT www.mkt421edu.com Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in

  3. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Papers Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and

  4. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt421edu.com 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications.

  5. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Final Exam Guide (New, 2017) FOR MORE CLASSES VISIT www.mkt421edu.com _________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management

  6. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Final Exam Guide FOR MORE CLASSES VISIT www.mkt421edu.com 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Integrated promotional marketing. Sales promotion communications.

  7. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Mapping the Product Life Cycle (PLC) Presentation FOR MORE CLASSES VISIT www.mkt421edu.com MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as

  8. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Signature Assignment The Entrepreneurial Marketing Manager FOR MORE CLASSES VISIT www.mkt421edu.com Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

  9. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation FOR MORE CLASSES VISIT www.mkt421edu.com The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma.

  10. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 1 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421edu.com Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

  11. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 1 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421edu.com Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

  12. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 1 Elevator Pitch (2 Papers) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Papers Create a 700-word elevator pitch that includes the following: § Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.

  13. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 1 Individual Assignment Defining Marketing FOR MORE CLASSES VISIT www.mkt421edu.com Resource: University Library Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and

  14. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) FOR MORE CLASSES VISIT www.mkt421edu.com This tutorial contains 2 different papers Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Identify a brand about which you are passionate.

  15. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Papers Review the video case study "Geek Squad: A New Business for a New Environment" on pp. 88-89 in your textbook. Keep this case study in mind as you complete this assignment. Write a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

  16. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 2 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421edu.com What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

  17. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 2 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421edu.com What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

  18. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Different PPT Select a company currently experiencing marketing changes. Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:

  19. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 2 Individual Assignment Marketing Mix FOR MORE CLASSES VISIT www.mkt421edu.com Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion).

  20. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Different Papers Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch

  21. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 FOR MORE CLASSES VISIT www.mkt421edu.com Resources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.

  22. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Presentations Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map.

  23. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 3 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421edu.com Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

  24. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 3 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421edu.com Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

  25. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 3 Individual Assignment Marketing Research Paper FOR MORE CLASSES VISIT www.mkt421edu.com Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

  26. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) FOR MORE CLASSES VISIT www.mkt421edu.com This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

  27. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 FOR MORE CLASSES VISIT www.mkt421edu.com Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: • Identify the segmentation criteria that will affect your target market selection. Identify your target market.

  28. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New) FOR MORE CLASSES VISIT www.mkt421edu.com This tutorial contains 2 different papers Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course. Obtain your instructor's approval of your product or service before beginning this project.

  29. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 4 Assignment Marketing Research Report (2 Papers) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Papers Your company has decided to launch a new line of products. Create a 1,400-word report and include the following information:  Identify a new product/service.  Choose the target market for your product/service, and describe your target market in detail.

  30. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 4 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421edu.com What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

  31. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 4 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421edu.com What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

  32. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Different Papers Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean strategy and its importance

  33. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation FOR MORE CLASSES VISIT www.mkt421edu.com Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following:

  34. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 4 Team Assignment Marketing Plan Phase 3 FOR MORE CLASSES VISIT www.mkt421edu.com Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper.

  35. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New) FOR MORE CLASSES VISIT www.mkt421edu.com This tutorial contains 2 different papers Use the product and organization you identified in your Week 3 Strategy and Positioning Paper. Write a 1,500- to 2,000- word paper that includes: A detailed description of the features of your product or service including how it solves the needs of your target market

  36. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 5 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421edu.com Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.

  37. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 5 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421edu.com You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

  38. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 5 Individual Assignment Environmental Factors FOR MORE CLASSES VISIT www.mkt421edu.com Resources: University Library, Internet Select an organization with which you are familiar that conduct both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions.

  39. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New) FOR MORE CLASSES VISIT www.mkt421edu.com This tutorial contains two sets of Paper Select an industry. Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

  40. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets) (NEW) FOR MORE CLASSES VISIT www.mkt421edu.com This tutorial contains two sets of Paper and Presentation Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

  41. MKT 421 EDU Pride In Excellence/mkt421edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation FOR MORE CLASSES VISIT www.mkt421edu.com Resources: University Library, Internet Use the Marketing Plan Outline listed on the student website as a guide. Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper.

  42. MKT 421 EDU Pride In Excellence/mkt421edu.com

More Related