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Dairy Update

Dairy Update. Molly Szymanski School Marketing Director October 7, 2007. Over 75% of Kids 2 to 17 Fail to Meet their Dairy Target. % of Individuals Who Meet or Exceed Their Recommended Daily Serving Targets. Kids (2-17).

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Dairy Update

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  1. Dairy Update Molly Szymanski School Marketing Director October 7, 2007

  2. Over 75% of Kids 2 to 17 Fail to Meet their Dairy Target % of Individuals Who Meet or Exceed Their Recommended Daily Serving Targets Kids (2-17) Source: NPD Nutrient Intake Database; YE Nov. ‘04; Comparison of actual intake vs. recommended intake

  3. Nearly 30% of Kids do not Achieve Even Half of the Recommended Dairy Servings The average child consumes 1.9 cups of dairy products each day. Source: NPD Nutrient Intake Database; YE Nov. ‘04; Comparison of actual intake vs. recommended intake

  4. Dairy Foods and School Nutrition Standards • National standards and 2005 Dietary Guidelines for Americans • Increased consumption of fruits and vegetables, whole grains and low-fat or fat-free milk. • 5 Nutrients of Concern • Calcium, Potassium, Magnesium, Fiber and Vitamin E.

  5. 2005 DGA • Children ages 9 and older: • 3 servings of low-fat or fat-free milk or milk products daily • Dairy provides 9 essential nutrients • Children who get 3 servings of dairy have better overall diets

  6. Nutrition Standards • Offer a variety of healthy foods • Evaluate foods based on overall nutritional quality • Offer the foods to encourage over foods and drinks of minimal nutritional value • Encourage consumption of nutrient dense foods.

  7. Why Serve Flavored Milk • Nutrient Dense foods and Sugar • Palatability • Improve nutrient intake • As sweetened drink consumption rises, milk consumption declines

  8. Flavored Milk Facts • Kids Who Drink Flavored Milk vs Kids Who Don’t Drink Flavored Milk • Greater total milk intake • Less soft drink and fruit drink intake • Similar juice intake • Higher Calcium intake • Similar total fat and added sugar intakes compared to kids who do not drink f

  9. Flavored Milk Accounts for Less than 3% of Added Sugar in the Diets of all Kids 6-17 % of Added Sugar Source: NPD Nutrient Intake Database; 5 YE Feb ‘05; kids 6-17

  10. Sugar in Flavored Milk • Positives of milk/dairy outweigh negatives • Milk=calcium for strong bones/teeth…protein…key vitamins • Milk= more filling, satisfying…less fear/worries triggered • Chocolate=added sugar=more palatable child may drink • Flavored milk is natural – other sugar beverages are chemical • Flavored milk’s calories are nutritionally sound – other sugar beverages offer empty calories • However, a subset of moms/health professionals do not agree • They believe added sugar negates the benefits of base product • This group is the exception, not the norm Source: Gacek qualitative research Oct ‘05

  11. School Nutrition Professionals • Over 1500 directors responded to online survey • Flavored milks offered in schools • 97% districts offer chocolate milk • 65% offer strawberry • 25% offer vanilla • 10-15% offer coffee/mocha • 81% want reduced fat varieties • 99% now offer 2%, 1% or fat-free options • 56% want flavored milk with reduced sugars • 20% currently offer milk with reduced sugars • 44% said no to artificial sweeteners • About 2% currently offer milk with artificial sweeteners

  12. Sugar Substitutes • Overall norm voiced by moms & health professionals • Artificial sweeteners/sugar substitutes are an inappropriate ingredient in food or beverages geared toward children • Little is known about long-term effects Some moms do allow their children to consume diet sodas/products made with sugar substitutes – but in the minority Source: Gacek qualitative research Oct ‘05

  13. Flavored Milk isn’t good for children due to sugar content • Milk provides 3 of 5 DGA nutrients of concern • Flavored milk delivers the same nutrients as white milk • Added sugars contribute minimal amount in children’s diets • It is better to drink flavored milk than to avoid all milk

  14. Kids Drink More Milk When • Various Flavors- chocolate, strawberry and vanilla • Cold • Well merchandised • Attractive packaging such as single serve plastic

  15. Wellness Policies Make A Difference • School Beverage Choices Are Changing • Alliance for a Healthier Generation Guidelines • Institute of Medicine: National Academy of Sciences • Limits: • Portion Size, Added Sugar, Fat level • AHG ammended criteria on calories • Allows: • Water, Juice, Milk and non-nutritive, non-caloric beverages

  16. Impact On Flavored Milk • AL Standards • 150 calories per 8 ounce serving • Portion size limited to 10-12 ounces in middle and high schools.

  17. Product Availability in AL8 ounce portion size • 11-12 gms lactose per 8 ounces

  18. Flavored Milk Sensory Test • Address high levels of calories and added sugars • Determine school consumer acceptance • Provide guidance on formulating reduced-sugar flavored milks • Chocolate and strawberry milk (1%) • Over 750 children interviewed

  19. Sweetener Options • Sucrose: High consumer confidence level • High Fructose Corn Sweetener • Pleasant taste, cost effective • Fructose: Granular sweetener • Option: Combine Sucrose and Fructose less sweet than HFCS

  20. Sucralose Acesulfame-K Neotame FDA deems safes Perception Aftertaste may limit acceptance IOM- allow in high schools after school hours Non-Nutritive Sweeteners

  21. Formulating Flavored Milk • Industry developing new formula’s • Chocolate flavor challenges • New Strawberry formula • www.innovatewithdairy.com

  22. Flavored Milk Resources • Nutrition Explorations • Position Statement: Flavored Milk and Sweeteners • Position Statement: Dairy Foods and School Nutrition Standards • Flavored Milk in Perspective- Review of Research • Health Professional Support • AAP, ADA

  23. Flavored Milk Resources • National Dairy Council • Dairy Council Digest Archives • Research Summaries • Nutrition Education Materials

  24. Recent Research • Weight Lifters: To Gain Muscle and Lose Fat, Drink Milk • Calcium From Food May Work Harder • Lactose Intolerant Kids Need Dairy • Milk is an Effective Post-Exercise Rehydration Drink • Panel Urges Schools to Replace Junk Food • A Good Trans Fat

  25. Weight Lifters: To Gain Muscle and Lose Fat, Drink Milk • Calcium From Food May Work Harder • Dairy May Protect Against Metabolic Syndrome • Lactose Intolerant Kids Need Dairy • Milk is an Effective Post-Exercise Rehydration Drink • Dairy May Protect Smokers From Prostate Cancer • Panel Urges Schools To Replace Junk Food • A 'Good' Trans Fat?

  26. Dental Health • Do sweeteners in milk cause tooth decay ? • Calcium, phosphorous and cocoa in chocolate milk actually may protect teeth from decay

  27. Chocolate Milk and Caffeine • 1 cup milk contains 2-7 mg of caffeine • Similar to 1 cup of decaffeinated coffee

  28. Sugars and Hyperactivity • Sugar intake does not • Cause hyperactivity • Interfere with academic performance • Anecdotal reports concerning hyperactivity are not well controlled studies.

  29. Lactose Intolerance • Chocolate milk may be more easily digested than unflavored milk • Most individuals can tolerate 2 cups of milk per day • Small servings • Serve with other foods

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