ideology • Teenagers are...
Dominant Ideology • Dominant ideology is based on power. • At one time the Church spread the word of dominant ideology • Today Consumerism and Capitalist values are the dominant ideology. • Test to see if this is true....
Sport is good! How does this ideology relate to a Consumer society?
Being old is not positive or desired How does this relate to our Consumer society?
Dominant Ideology is a good place to start when thinking about Media Language and Form because the values, codes and conventions shown in the media texts are so ‘naturalised’ (normal to us) we can find it hard to identify or analyse.
Section B: Representation 4a) Critics have accused the mainstream media of tokenism and stereotyping by creating extreme and exaggerated representations. To what extent is this true for the group or place you have studied? OR 4b) Media representations rarely challenge the dominant values of society nor do they give a voice to those with little power. To what extent is this true for the group or place you have studied? Why?
A negative representation is better than no representation at all. Discuss this statement with reference to the group of place you have studied. • Part of stereotyping is the attitude that all members of a particular group are the same or else fall into a very small number of types. How and why is the group or place you have studied stereotyped? • Why do media producers still use stereotypes, given the abundance of available representations? • Many media texts feature real people and real places. Are such representations more realistic? • What is there to be said for and against stereotyping in the media? Answer with reference to specific examples. • Choose one group whom you believe to be inadequately represented in the media. Discuss some examples of how the group is represented. Why is the group represented in these ways? • "Media representations of the world can appear so natural that we can easily see them as real." Discuss with reference to your case study. • How far is it possible for media to produce fair and accurate representations? Discuss with reference to your case study. • It is argued that dominant media representations serve the interests of the powerful. Discuss with reference to your case study. • Critics have accused the mainstream media of tokenism and stereotyping by creating extreme and exaggerated representations. To what extent is this true for the group or place you have studied? • How do media representations reflect social inequalities?