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PRCA Membership Profile

PRCA Membership Profile

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PRCA Membership Profile

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  1. PRCA Membership Profile July 2006

  2. Survey Overview • Designed and hosted at www.surveymonkey.com • Notice sent via e-mail to all PRCA members twice during June 2006

  3. Survey Audience • Statewide membership total at time of survey: 442 • Survey responses: 204 • Response rate: 46 percent

  4. What is your local PRCA chapter?

  5. Typical PRCA Member • Member for 1 to 3 years • Is not Accredited • Has held a chapter leadership position • Attends 7-9 chapter meetings per year • Has attended the PRCA annual state conference

  6. Typical PRCA Member • Has attended a non-conference PRCA professional development seminar • Primary benefit of membership is networking and social interaction • Has had a ‘very satisfactory’ experience with the organization

  7. Typical PRCA Member • Primary practice area is media relations • Works for a nonprofit organization at the director level • Devotes 75-100 percent of total work time to PR activities • Earns an annual salary of $31,000-$40,999

  8. Typical PRCA Member • Has practiced PR on a full-time basis for less than 5 years • Holds a bachelor’s degree • Is female, 25-29 years old

  9. PRCA Membership Profile Detailed Results

  10. Years as a PRCA Member

  11. Accredited Members

  12. Held a Chapter Board Position

  13. Held a State Board Position

  14. Chapter meetings attended per year

  15. Attended PRCA Conference

  16. Primary Benefit of Membership • Networking/Social Interaction • 58.1 percent • Local Professional Development • 31.3 percent • Statewide Professional Development • 6.6 percent • Awards/Recognition • 2 percent • Job Hunting • .5 percent

  17. Rate Your PRCA Experience • Very satisfactory • 56.8 percent • Somewhat satisfactory • 39.7 percent

  18. Top 5 Areas of PR Practice • Media Relations • Marketing Communications • Community Relations • Communications Management • Print/Audio/Video Development

  19. Type of Employer • Nonprofit: 27.4 percent • For Profit: 21.8 percent • Educational: 16.2 percent

  20. Top 5 Job Titles • Director: 29.4 percent • Manager: 16.2 percent • Specialist: 14.7 percent • President/CEO/Vice President: 12.7 percent • Coordinator: 9.6 percent

  21. Work Time Devoted to PR

  22. Salary

  23. Years of Full-Time PR Practice

  24. Media Tools • PR Wire: 40 percent • Metro Monitor: 29.3 percent • Bacon’s: 28 percent • Business Wire: 24 percent • BurrellesLuce: 10.7 percent • Other responses: Magnolia Clipping Service, Google News, Vocus

  25. PRWeek Subscribers

  26. Sources other than PRWeek • Industry Publications • Wall Street Journal • PR Tactics, PR Strategist (PRSA) • PRCA newsletters, Web site and chapter meetings

  27. Educational Level • 9 survey participants are currently enrolled in a degree program • 71.1 percent: bachelor’s degree • 24.7 percent: master’s degree • 1.5 percent: doctorate