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Digital Marketing Strategy: Now/Next Minne Hong Ho, USC University Communications

Digital Marketing Strategy: Now/Next Minne Hong Ho, USC University Communications USC Alumni Leadership Conference September 21, 2012. The Growing Tide: Big Data Source: McKinsey Global Institute, May 2011. http://vimeo.com/20928251 Martin Hilbert, Provost’s Fellow, USC Annenberg.

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Digital Marketing Strategy: Now/Next Minne Hong Ho, USC University Communications

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  1. Digital Marketing Strategy: Now/Next Minne Hong Ho, USC University Communications USC Alumni Leadership Conference September 21, 2012

  2. The Growing Tide: Big Data Source: McKinsey Global Institute, May 2011

  3. http://vimeo.com/20928251 Martin Hilbert, Provost’s Fellow, USC Annenberg

  4. Impact on Marketing • Content creation --------------> Data analysis • Outbound Messaging --------------> User-controlled experience

  5. New Tools • Radian6 • • Traditional • • Social • • Real-time • Responsive Design • http://www.thismanslife.co.uk/projects/lab/responsiveillustration/ • http://news.usc.edu/

  6. Challenge Our Assumptions • Facebook has more users over age 45 than any other age group • More than 80% of Pinterest users women • LinkedIn users spend an average of 8 minutes on the site http://mashable.com/2012/03/09/social-media-demographics/

  7. Offer A Multi-layered Experience • • In-person experience • • Digital experience • • Real-time • • Photo • • Video

  8. Takeaways • • Know your audience• Give opportunities for feedback and engagement• "Narrowcast" instead of "broadcast” • Contact: @minnehongho / minneho@usc.edu

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