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Mobile Strategy Insights: Best Practices in Development and Implementation

Join Michael Hostad and Jamie Ceman as they delve into the essential aspects of mobile strategy, discussing roles in mobile development, app vs. web considerations, and the buy vs. build dilemma. Learn why mobile is critical for engagement as we transition to an app-driven world. The session will cover the basics of mobile site functionality, maintenance best practices, and collaborative efforts across institutions. Gain valuable takeaways to enhance your understanding of mobile strategy's integration with IT and communication plans.

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Mobile Strategy Insights: Best Practices in Development and Implementation

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Presentation Transcript

  1. Mobile Strategy Michael Hostad and Jamie Ceman

  2. Agenda • Introductions • Roles in Mobile Development • App versus Web • Build versus Buy • Management and Maintenance • Take-aways and lessons learned

  3. Why Mobile? • By 2014, mobile internet should take over desktop usage (Morgan Stanley, 2011)

  4. Avoiding the mistakes of our past • We know now what we didn’t know then. Mobile

  5. Roles in Mobile Development • IT or Communications • Requirements Gathering • Campus involvement

  6. Where to start?! • The basics (news, events, safety, maps, directory) • Low hanging fruit

  7. Buy versus Build • Perceptions of difficulty • Long-term viability • Market and maturity • Cost versus Resources • Functionality • Integration

  8. App versus Web • Define strategy and where it fits in your communication and IT plans • Is it one or the other, or both? • Responsive Web

  9. Responsive versus Mobile Web • Responsive Design: Notre Dame Tablet Desktop Smartphone

  10. Responsive versus Mobile Web • Mobile site

  11. Resources • People • Dollars • Prioritization • Maintenance and Enhancements

  12. Maintenance • Content development (What else goes in?)

  13. UW Collaboration • UWO and UWM partnership • EduCore • Appcelerator Titanium, Open-Source • Code sharing

  14. Wrap-up Jamie Ceman, Executive Director, Integrated Marketing Communications UW Oshkosh – cemanj@uwosh.edu Michael Hostad Director, Web and Mobile Services UW-Milwaukee, mhostad@uwm.edu

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