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Mobile Strategy Michael Hostad and Jamie Ceman

Mobile Strategy Michael Hostad and Jamie Ceman. Agenda. Introductions Roles in Mobile Development App versus Web Build versus Buy Management and Maintenance Take- aways and lessons learned. Why Mobile?. By 2014, mobile internet should take over desktop usage (Morgan Stanley, 2011).

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Mobile Strategy Michael Hostad and Jamie Ceman

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  1. Mobile Strategy Michael Hostad and Jamie Ceman

  2. Agenda • Introductions • Roles in Mobile Development • App versus Web • Build versus Buy • Management and Maintenance • Take-aways and lessons learned

  3. Why Mobile? • By 2014, mobile internet should take over desktop usage (Morgan Stanley, 2011)

  4. Avoiding the mistakes of our past • We know now what we didn’t know then. Mobile

  5. Roles in Mobile Development • IT or Communications • Requirements Gathering • Campus involvement

  6. Where to start?! • The basics (news, events, safety, maps, directory) • Low hanging fruit

  7. Buy versus Build • Perceptions of difficulty • Long-term viability • Market and maturity • Cost versus Resources • Functionality • Integration

  8. App versus Web • Define strategy and where it fits in your communication and IT plans • Is it one or the other, or both? • Responsive Web

  9. Responsive versus Mobile Web • Responsive Design: Notre Dame Tablet Desktop Smartphone

  10. Responsive versus Mobile Web • Mobile site

  11. Resources • People • Dollars • Prioritization • Maintenance and Enhancements

  12. Maintenance • Content development (What else goes in?)

  13. UW Collaboration • UWO and UWM partnership • EduCore • Appcelerator Titanium, Open-Source • Code sharing

  14. Wrap-up Jamie Ceman, Executive Director, Integrated Marketing Communications UW Oshkosh – cemanj@uwosh.edu Michael Hostad Director, Web and Mobile Services UW-Milwaukee, mhostad@uwm.edu

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