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CHAPTER 7

CHAPTER 7. COMMUNICATION. What is. Communication?. Ears are important!. Let’s Discuss. Early Communications Theory. TWO-STEP. FLOW. THEORY. Organization. Media. Audience. Let’s Discuss. Early Communications Theory. POLITICALLY INERT POLITICALLY INERT. POLITICALLY ACTIVE

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CHAPTER 7

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  1. CHAPTER 7 COMMUNICATION

  2. What is... Communication? Ears are important!

  3. Let’s Discuss Early Communications Theory TWO-STEP FLOW THEORY Organization Media Audience

  4. Let’s Discuss Early Communications Theory POLITICALLY INERT POLITICALLY INERT POLITICALLY ACTIVE POLITICALLY ACTIVE GREAT DESSIMINATORS GREAT THINKERS Concentric-Circle Theory IDEA

  5. Let’s Discuss Early Communications Theory S M R Source Message Receiver

  6. DEFINE: Cybernetics How communication is used for direction and control Feedback Receiver Action

  7. Let’s Discuss Modern Communications Theory ource ncoder essage ecoder eceiver SEMDR

  8. DEFINE: Encoding The source’s message is translated Decoding The receiver interprets the encoded message

  9. What is the ... SOURCE? Central person or organization doing the communicating

  10. ENCODER • Translates Ideas • Uses Semantics

  11. Theories of What Constitutes the Message 3 CONTENT Most Popular Theory

  12. Theories of What Constitutes the Message 3 MEDIUM Marshall McLuhan’s Theory of “Cool & Hot” Media

  13. Theories of What Constitutes the Message 3 PERSON Charisma is Important!

  14. DECODER Stereotypes Media Symbols Peer Groups Semantics

  15. 4 Things Can Happen After Receiver Decodes Message • Attitudes may change rarely happens • Attitudes may crystallize happens often • Doubt can be created • Nothing may happen feedback is still necessary

  16. Communication Can Be… V E R T I C A L Hear ye Hear ye

  17. Communication Can Be… V E R T I C A L Hello Hello HORIZONTAL

  18. QUICK QUIZ What is... Connotative Meaning Emotional associations Denotative Meaning Dictionary definition

  19. Communication Process RECAP: SOURCE FEEDBACK ENCODER RECEIVER MESSAGE DECODER

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