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Finding & Measuring Disruption Potential

This comprehensive exploration examines the impact of emotional expression on consumer behavior, integrating classic theories from Ekman and advancements in facial coding systems. By analyzing over 1,000 videos across more than 30 countries, this study uncovers subconscious reactions to various product categories. The innovative approach enables rapid validation of ideas using behavioral data within 48 hours, providing valuable insights into customer purchase likelihood and brand loyalty. Discover how to leverage this data for effective advertising strategies and enhanced consumer connection.

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Finding & Measuring Disruption Potential

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  1. Finding & Measuring Disruption Potential 2005 Luca Bruno, 2013 Michael Sohn - AP

  2. Darwin • The Expression of Emotions in Man and Animals 1800s

  3. ! Ekman • Facial Action Coding System • (FACS) 1960s

  4. Automated Facial Coding Coding Emotions 1800s 1960s 2010s

  5. Facial Coding in Advertising 30+ • countries • 20+ • categories 1,000+ • videos tested 15” to 5’ • content length

  6. Tap into the mind of millions

  7. Subconscious reaction to whole categories 80 70 60 50 40 30 20 • Stagnation • Disruption % happiness Months

  8. Validate ideas quickly with true behavioural data 48h • Quick turnaround 10x • Faster than traditional methods 5 • Minutes to order a study 300 • Hundreds of people

  9. Get actionable insights and predict behavior 60% Likelihood of making a purchase 74% Likelihood of becoming a fan of the category 85% Likelihood of brand Recommendation

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