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Chapter 6: Structure

By Chris Schwab, Haley Strong, Deepak Bhagat , and Aaron Marks. Chapter 6: Structure. Components of a visual expression merge to create an organized whole Allows visual elements and principles to exist Structure is intended to guide viewers through a work of art. What is Structure?.

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Chapter 6: Structure

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  1. By Chris Schwab, Haley Strong, Deepak Bhagat, and Aaron Marks Chapter 6: Structure

  2. Components of a visual expression merge to create an organized whole Allows visual elements and principles to exist Structure is intended to guide viewers through a work of art What is Structure?

  3. Structure is, in effect, the umbrella under which all the other visual elements and principals exist The structure of a work of art refers to the way the components of visual expression merge to create an organization whole. Visual art takes place within a rectangle, a block of marble, a designated period of time, or some other limiting factor What else?

  4. Every element of a work of art needs to work together logically Necessary for a “visual equilibrium” Unity allows the viewer to experience the emotion of the artist The following concepts of symmetry, asymmetry, contrast, and focal points all contribute to unity Ex. Menus, Website homepages, flyers, brochures, newsletters (Williams, Chapter 2) Unity http://theproductguy.files.wordpress.com/2008/03/00-msnbc-homepage.jpg http://nhsdesigns.com/images/artwork/vincent-van-gogh_starry-nig.jpg

  5. Unity is when the visual components within the work are well balanced when one part of the work is related to another With each part demonstrating logic and integrity that informs the whole Sense of visual equilibrium is achieved affects the viewers response What else?

  6. Two halves mirror each other Best facilitates unity Brings all aspects of a work of art together Simplistic structure becomes appealing, sometimes avoids boredom Simple way of balancing or unifying a work of art Mirror like repetition of the two halves of an object or image “Symmetry, like a basic shape, is easy on the brain…does not challenge the viewer’s comprehension” (Krause 86). Symmetry

  7. Dignity, stability and tranquility often characterize symmetrical structures

  8. Arrangement of dissimilar parts to achieve a balanced whole Dynamic by nature Allows works of art to appear active Creates more visual tension Ex: “Guernica” “Perfect symmetry is clearly definable. Deciding when asymmetry is ‘perfect’ is a judgment call” (Krause 88). Asymmetry

  9. There is tension in every work of are, but this tension must be balanced to a certain degree. Perfect symmetry translates as perfect balance What else?

  10. Different halves point to centralized axis Two halves clash Lacks coexisting nature of symmetrical structures Artist uses single point to cut picture in half Approximate Symmetry Uses gunpoint to differentiate the two halves: Victims and Killers

  11. The relationship between significantly different elements or forces Allows us to measure and compare An example of contrast can be seen when comparing the views of résumés (i.e. headings of categories and font size) (Williams, 68-69) Contrast is found not only in documents, but also in artwork and sculptures (Nemett’s pg. 9) “Good value contrasts (light vs dark) are essential in helping a subject stand out against its backdrop.” (Krause 40) Contrast http://payload.cargocollective.com/1/2/89682/1314430/Design%20Resume_905.jpg http://payload.cargocollective.com/1/2/95374/1258424/BAF%20resume%20april%202.jpg

  12. An art form developed in the 1960s and 70s Involves the substitution of traditional methods and materials (like paint and canvas) to different ones like (bulldozers and dirt) Earthworks

  13. A particular spot or part of the work around which the rest of the composition is organized Multiple Points of Attraction- many works of art rely on more than one point of focus to bring the component parts into an ordered whole Alignment is a major component when discussing focal point. Focal Point http://www.nhsdesigns.com/principles/alignment/page02.php

  14. Focal Points also rely on different shades and hues of color (Williams, 102) Certain colors bring out certain designs Not all shades provide a strong enough contrast Focal Point Cont. http://parse.howdesign.com/wp-content/uploads/2010/05/colorContrast.gif http://www.tigercolor.com/color-lab/color-theory/images/color-wheel-300.gif

  15. A lot of artwork requires more than just one focal point These are called Multiple Points of Attraction As seen with résumés and art different rack cards have multiple points of attraction (Williams,74-75) Multiple Points of Attraction

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