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Digital Signage Networks: Present to Future

Wednesday, September 19. Digital Signage Networks: Present to Future. Digital signage is defined as an OOH display where content and messaging can be dynamic and deliver targeted messages at specific times without modification to the physical sign . What is digital signage?.

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Digital Signage Networks: Present to Future

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  1. Wednesday, September 19 Digital Signage Networks:Present to Future

  2. Digital signage is defined as an OOH display where content and messaging can be dynamic and deliver targeted messages at specific times without modification to the physical sign. What is digital signage? Digital Signage Networks: Present to Future

  3. One or more displays What is a digital signage network? Digital Signage Networks: Present to Future

  4. Player What is a digital signage network? Digital Signage Networks: Present to Future

  5. Production Workstation What is a digital signage network? Digital Signage Networks: Present to Future

  6. Server (Content Management System – CMS) What is a digital signage network? Digital Signage Networks: Present to Future

  7. A Simple Digital Signage Network Production Workstation Server (CMS) Player One Way Content Feed One way health data (player problems, error reporting, etc.) Display Digital Signage Networks: Present to Future

  8. Our (4) Digital Signage Networks Box Office LCDS Wang Marquee Shubert Marquee Grand Lobby Displays Server (CMS) Server (CMS) Computer Production Workstation (Travis’ Computer) Digital Signage Networks: Present to Future

  9. Cons of Box Office LCDS • Player is embedded in the display creating more points of error making it more challenging to diagnose and fix in a timely manner • Limited acceptable content types (PPT/still images) • No dynamic content (Weather, news aggregators) • One user, one schedule • Poor screen power management – no calendar based scheduled power on/off • The CMS used here is Samsung’s MagicInfo Pro to administer content. Box Office LCDS Digital Signage Networks: Present to Future

  10. Cons of Daktronics Network Wang Marquee • Since the marquees are in different locations, each has it’s own server and with it it’s own schedule, content directory, etc. • Limited acceptable content types (videos/still images) • No dynamic content (Weather, news aggregators) • Archaic, nonintuitive interface • No repeat event scheduling (e.g. play RCCS creative every Wednesday at 4 PM – rather than entering as a repeating event, it must be scheduled manually every occurrence) • The CMS used here is Daktronics Venus 7000 Server (CMS) Shubert Marquee Server (CMS) Digital Signage Networks: Present to Future

  11. TOTAL TIME: 12 minutes It currently takes 12 minutes to change one slide on all four networks. This doesn’t include the production or scheduling of creative. Digital Signage Networks: Present to Future

  12. Our (4) Digital Signage Networks Box Office LCDS Wang Marquee Shubert Marquee Grand Lobby Displays Server (CMS) Server (CMS) Computer Production Workstation (Travis’ Computer) Digital Signage Networks: Present to Future

  13. Proposed Combined Network Digital Signage Networks: Present to Future

  14. Why combine? • All content is housed under one content manager • One system to learn • More content abilities! • ROI • Better advertising abilities (content types/recap reports) • Sponsored weather feeds/time feeds • ROO • More abilities for institutional messaging • Corporate Sponsor messaging • Audience engagement/services • Set times, social feeds, bar menus, building information, interactive mobile elements • More effective signage through dynamic content • Screens can have layouts and multiple content areas • Weather, time, news tickers Digital Signage Networks: Present to Future

  15. In practice – The Shubert Organization Ticketing Information Main content area: Shows, institutional, videos, social content. Secondary advertising location: Images, videos, flash, social. Information ticker about the evening’s performance Theater information & Time Branding Opportunity Digital Signage Networks: Present to Future

  16. What features are we looking for? • Individually schedule displays • Dynamic content playback (RSS feeds, websites, flash, social) • Typical content playback (images, videos) • Proof of play/settlement reports • Error reporting/alerting (email when errors detected) • User groups and permissions (allow interns to upload content, interns to insert show time tickers, etc.) • RS232 scheduled commands (power on/off display at key times, brightness controls, etc.) Digital Signage Networks: Present to Future

  17. What vendors offer these solutions? • Too many to list • Found best practice local and partner institutions • The Shubert Organization, Todd & Jennifer • Boloco, James Luxe, VP of IT • Inwindow Outdoor, Anthony DiPrizio, Director of Technology • Live Nation, Christian Eliason & Jay Anderson • Ad Club of Boston • Award-winning companies on DOOH industry sites Digital Signage Networks: Present to Future

  18. Cost Comparison Digital Signage Networks: Present to Future

  19. Digital Signage Networks: Present to Future

  20. Digital Signage Networks: Present to Future

  21. Additional variable costs • Travel • Any additional display mounting equipment • Player compliancy with Box Office enclosures (will they fit behind the monitor?) • Mounting displays to marble in the Colonial • Additional computer to manage displays • Potential IT/network costs • Wiring power/network cables to display locations • Equipment replacement after 3-4 years • Staff time Digital Signage Networks: Present to Future

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