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Understanding E-Commerce: Trends, Types, and Marketing Strategies

E-commerce refers to trading products or services via computer networks, primarily the Internet. Economists believe it increases price competition by enhancing consumers' access to information. This article explores the advantages and disadvantages of e-commerce, while illustrating key types: B2B (like Alibaba), B2C (such as Amazon), C2C (eBay), and C2B (like Blog and Warcraft). Current hot topics include mobile marketing, social marketing, local marketing, and email marketing, vital for harnessing the full potential of online commerce.

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Understanding E-Commerce: Trends, Types, and Marketing Strategies

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  1. E-Commerce Yoga Mahesa Prima K - 1501150404 HendrikGunawan - 1501173326

  2. Definition •  is trading in products or services conducted via computer networks such as the Internet.

  3. Impact • Economists have theorized that e-commerce ought to lead to intensified price competition, as it increases consumers' ability to gather information about products and prices. 

  4. Advantages and Disadvantages

  5. What we need?

  6. Example • B2B • Alibaba • Grainger • Quill • B2C • iTunes • Amazon • C2C • eBay • C2B • Blog • War of Warcraft

  7. The current hot e-commerce topics • Mobile marketing • Social marketing • Local marketing • Email Marketing

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