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What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your media product and why?. Charlie Davies. Independent or mainstream?. ‘Parallel Blood’ would be considered an independent film; the characters and the narrative are deep and drive the film rather than expensive special effects.

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What kind of media institution might distribute your media product and why?

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  1. What kind of media institution might distribute your media product and why? Charlie Davies

  2. Independent or mainstream? • ‘Parallel Blood’ would be considered an independent film; the characters and the narrative are deep and drive the film rather than expensive special effects. • The main characters in ‘Parallel Blood’ are very ‘British’. This would probably limit the audience to be largely a UK one. American culture is more global than British culture so if Mark had been a NYPD detective rather than a policeman in England then maybe more people could relate to him. • However, we thought that having an atypical protagonist would make our film more interesting than having a stereotypical American cop as the central role. This would make the audience appreciate our film more and it would be better received.

  3. Distribution company • As our film is a smaller film, it will attract smaller distribution companies, like Lionsgateor Pathe. We have chosen to go with, however, Studiocanal. They distribute similar films to our own so I think it is most suited to our film than any other distribution company. • Studiocanal have a wide range of well respected films in their library. Most notably are ‘Tinker, Tailor, Soldier, Spy’ which made $49.3million in box office, ‘The Guard’ which made $17.6million and ‘Tyrannosaur’ which won three awards at the 2011 Sundance.

  4. marketing • Due to the size of our film, we will have to market in interesting and inexpensive ways to get attention. A good and cheap way to market it would be on the internet through viral marketing on social networks and through email. It could also be a good idea to create publicity stunts to grab attention. Stunts have proved to be successful for other independent films too: • ‘The Zombie Diaries’ organised a world record breaking zombie gathering when promoting their film • ‘Dead Man Running’ dropped hundreds of customised £5, £10 and £50 notes over crowds in London and Manchester with their logo on. Click here to view • ‘Up’ isn’t an independent film, but also used a stunt when promoting their film – they organised a fake house to float over the Thames powered by helium balloons to run along their narrative.

  5. screenings • Our film will probably be shown at film festivals in the UK and small picture house cinemas, like the Duke of York’s cinema in Brighton. • As ‘Parallel Blood’ is an independent and smaller film, it’s run in mainstream cinemas will be relatively short compared with blockbuster films. • We will get most our income through DVD sales, which will hopefully escalate through word of mouth and virally.

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