Colored Pencil Curran, David, Abriam, Mashari
Description • Pencil shape corresponds to different color • Pencil is physically the same color as it writes • Designed for use by toddlers • A coloring shape that is targeted for children the ages between 8 months of age and 3. This toy helps children develop cognitive and motor skills and learn the basic shapes and colors in the world around them
Why • Children learn basic shapes and colors • Parents want their children to learn so they will buy the unique colored pencils • The product will be a success because reason to buy is proven and success with children and colored pencils after customer purchase is proven.
Interview Results • Parents want children to have an advantage over other children in school • Parents want children to be advanced in their learning habits • Specifically, parents like the colored pencils because they help children practice what they will be doing in school
Hierarchy and Grouping • Primary needs: • The pencil is easily identified and used by children. • Secondary needs: • The pencil is comfortable to hold and can be used easily: • The pencil fits the shape of a child's hand • The pencil is easy to grip • The pencil is durable, made of good materials • The pencil is not too long or too short for a child's hand • The pencil has an eraser • The pencil is the right width for a child's hand • The pencil writes clearly • The pencil is safe • The pencil is made of a nontoxic material • The eraser is made of a nontoxic material • The eraser does not come off/out of the pencil easily • The pencil is not sharp enough to puncture skin • The lead is nontoxic • The pencil is easy to identify • The shape of the pencil is clear • The color of the pencil matches the color of the lead • The pencil is easy to take care of • The pencil fits into a standard sharpener/is easy to sharpen • The pencil lead does not break easily
Importance Rating Rating: • Easy to Hold 4 • Won’t choke on –safety 3 • Easy to identify 5 • Writes easily/clearly 4 • Comfortable to hold 2 • Easy to sharpen 1 • Erasable 1 • Durable 3 • Non-toxic 2 • Color matches pencil 4
Benchmarking • Brand: Crayola • Products: Colored pencils, markers, • Price range of products: about $1-$10 • Target demographic: children • Customer satisfaction: positive; customers recognize the brand and its products • Brand: staedtler • Products: many stationary items (pencils, erasers, colored pencils, etc) • Price range: about $1-$20 • Target demographic: all ages • Customer satisfaction: positive; brand is known for its stationary products