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Nuance: reinventing the relationship between people and technology

Nuance: reinventing the relationship between people and technology. Defining the next generation of human-computer interaction: Intelligent Systems Deeply invested in creating effortless and natural user experiences Best known for rapidly advancing voice-recognition technology.

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Nuance: reinventing the relationship between people and technology

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  1. Nuance: reinventing the relationship between people and technology • Defining the next generation of human-computer interaction: Intelligent Systems • Deeply invested in creating effortless and natural user experiences • Best known for rapidly advancing voice-recognition technology

  2. With leading global relationships, it’s rare to go a day without Nuance

  3. Rethinking mobile advertising News flash: most mobile ads suck. Wrong size — small spaces and big thumbs Wrong placement —little space to tell a story Wrong value — unless you’re wildly differentiated, how do you break through to earn the tap?

  4. The Rise of Voice Interactivity

  5. Nuance Voice Ad Ecosystem Mobile Partners Demand Side Ad Tech Partners Supply Side Ad Production Tools Advertiser Ad Network Ad Agency App Celtra Mobile Theory Ad Theorent Juice Mobile Millenial Ad Marvel Widespace Etc… GLOBAL TECH PARTNERS

  6. Ad network partnership across the Globe Korea #2 Ad Net China Top 3 Ad nets • Europe • Two premium networks integrated Japan largest ad market in Asia India Top 2 Ad nets • North America • Millenial, Opera, Celtra • Agencies and Advertiser involvement Australia #1 ad net. Brazil/LATAM, Russia, S. Africa, Australia – in the pipeline!

  7. First Voice Ad just launched: JetBlue • Integral part of JetBlue’s new advertising campaign focused on “underappreciated fliers.” • Uses pigeons — “the most overlooked and underappreciated fliers of all” — as the face of the campaign. • Campaign will feature a unique voice activation unit that will teach consumers how to speak pigeon on their smartphones. • JetBlue and Mobile Theory partnered on the mobile campaign, leveraging Nuance’s voice recognition technology

  8. Next 3 month timeline • Campaigns and innovated advertising campaigns with • FMCG • Auto • Entertainment • Finance • Travel • Global expansion by • Partnering with Ad networks • Language support • Dialog creation tools and Ad creation Automation • Conversational flow • Multiple language dialog creation support • Tools to automate and simulate ad creation • Two way help with Demographic data to enhance experiences

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