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The Second Screen: Enhancing Your Viewing Experience

Discover how second-screen technology revolutionizes TV viewing, featuring apps like Umami, Zeebox, IntoNow, and Shazam. Learn about interacting with shows, social media, and purchasing items while watching TV.

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The Second Screen: Enhancing Your Viewing Experience

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Presentation Transcript

  1. The Second Screen By: Vanessa Miranda

  2. What is it? • An additional electronic monitor used by people while watching television • Incorporates and allows viewers to experience both aspects • Next big thing!

  3. Examples of electronic devices • Smartphones • Tablets • Computers

  4. Apps • Twitter • Umami • Zeebox • Shazam • IntoNow • GetGlue

  5. Umami • IPad app • Audio fingerprinting technology • Provides many things such as: • quick links to official social media accounts • related tweets from across the web

  6. Zeebox • Your zip code • Has 4 tabs: • TV Rooms • TV Picks • Guide • Activity

  7. IntoNow • Powered by SoundPrint recognition technology • Stands out among a deep sea of second-screen apps • Chat • Supplies a lot about the show like: • the season and episode numbers, • an episode synopsis • Twitter feed that features show mentions as well as cast tweets

  8. Shazam • Picks up and recognizes audio coming from your TV • Identifies not only music… • Displayed show information • You can find Shazam logos featured in certain TV commercials, sporting events, and movie trailers.

  9. GetGlue • Users "check in" to the shows, movies and sports they’re watching • After checking in, users receive points and with those: • may earn virtual stickers • receive recommendations • can earn discounts for entertainment companies. • Many television partners: • The CW • Discovery Channel • MTV

  10. Twitter • The most popular website and app used for second screening • Follow your favorite actors, television shows, and other fans • Can reply, retweet, and favorite any tweet about what’s on the timeline • Many stars use Twitter to promote their shows • Can connect on many levels

  11. #Hash tagging • Very important tool used to connect • Usually used at the end of a tweet • Searching hash tags allows users to do a lot and stumble upon things of their interest • Twitter Chats

  12. Twitter Chats • Interactive conversations at a specific time on Twitter • Based off of hashtags • Similar to a traditional media talk show • There is a host, • Guest, • Audience of real-time attendees • Typically programmed format with a featured topic • If you miss the rolling 140 character tweets, there are transcripts

  13. How to Find the Right Chats • Discovering chats mentioned by those you follow • Looking for chats quoted in blogs and other media publications • Identifying chats organized by others • Use social platforms such as Twubs and TweetChat

  14. The VMA’s • MTV’s, Video Music Awards • Increase ratings and obtain new fans • Access to various camera angles provided on the official VMA website • Brought back popular Twitter Tracker visualization tool • From home interaction

  15. The 54th Annual Grammy Awards • Invested in social and digital media and it paid off

  16. NBC • New live competition show called The Million Second Quiz • Like Big Brother meets Who Wants to Be a Millionaire • Players compete in a 12-day, 24/7 competition that tests their knowledge and endurance • Viewers can tune in to a 24/7 live stream, play along at home in real time and use the second screen to sync alongside the prime-time broadcast

  17. Get This • Linking purchasable content to the television shows viewers are watching • Shows include the ABC hit Scandal with Kerry Washington, and the Carrie Diaries • Audio-sync button matches to the show and highlights items as they appear on screen • Users can purchase items worn by their favorite characters

  18. Only Growing • Nearly 88% of U.S. homes own at least one device that can be used as a second screen • 87% of consumers says they use at least one device while watching television • Twitter ad sales reaching $288 million in fiscal 2012, up from about $140 million in 2011

  19. The Future • Invading movie theaters • Audiences can bring their own tablets to the movie theater • Disney’s latest re-release of the 1989 classic The Little Mermaid • Disney’s free iPad app: Second Screen Live: The Little Mermaid App • What if audience members don’t have devices? • Brings up the question:

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