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Typography

Typography. AGED 401. Choosing Typefaces. Choose typefaces purposefully, and don’t overdo it Know the difference between display/ text type and serif /sans serif fonts Don’t mix similar font families in the same layout, especially serif fonts. Types of Type. Serif

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Typography

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  1. Typography AGED 401

  2. Choosing Typefaces • Choose typefaces purposefully, and don’t overdo it • Know the difference between display/ text type and serif /sans serif fonts • Don’t mix similar font families in the same layout, especially serif fonts

  3. Types of Type • Serif • The small extensions on the ends of letters • Serif fonts are good for body text because the serifs tend to make the text “flow” • Sans Serif • French for “without serif” • Sans serif fonts are good for headlines and titles (examples of display text)

  4. Type: Legibility • Use an appropriate leading (120%) • Avoid using too many typefaces • Avoid all-capitals in body text • Use italics instead of underlining

  5. Type: Legibility, cont’d. • Use comfortable kerning (tracking) • Be careful of line length and column width; with wider columns, increase leading

  6. Typography Terms • X-height: the height of the lower case x in a font • Point size: the vertical measurement of a font (approximately 72 points per inch) • Cap height: height of the capital letters • Baseline: the imaginary line on which letters rest

  7. Terms, cont’d. • Ascenders: parts of letters that rise above the baseline • Descenders: parts of letters that hang below the baseline • Counters: spaces surrounded by a letter

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