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Geddy’s – Conquering Summer Sales

This presentation explores Geddy's entry into the Indian ice cream market, addressing key challenges and opportunities. It starts by understanding market dynamics and outlines the current problem statement related to expansion, cost efficiency, product availability, and capacity utilization. Recommendations include increasing order frequency during peak demand and targeting youth through off-season promotions. Other opportunities involve diversifying supplier relationships and creating ice cream boutiques for socializing. The presentation concludes with a roadmap for the future and an interactive Q&A session.

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Geddy’s – Conquering Summer Sales

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  1. Geddy’s – Conquering Summer Sales Team Name : SAMVYS 1st Round Room: 4009 Shankar Rajagopalan Gopalakrishnan Vaikuntam Manigandan Ramesh Surnaik Srivastava

  2. Gopal V. Overview of the Presentation • Understanding the Dynamics • Problem Statement • Recommendations • Other Opportunities • Road Ahead • Summary • Question and Answers

  3. Gopal V. Understanding the Dynamics • India as a market for ice-cream • Geddy’sa new player – new model

  4. Gopal V. Problem Statement Expansion ? Cost Efficiency ? Product Availability ? Capacity Utilization ?

  5. Surnaik S. Current Inventory Policy

  6. Surnaik S. Recommendation • Increase order frequency: 2/week during peak demand • Sales not affected by store capacity • Maintain service level • Expected profits: Rs. 6.1 M

  7. Surnaik S. Comparing Policies Current Proposed

  8. Surnaik S. Other Opportunities • Do away with single vendor policy • Supplier credit • Target Youth using off season promotion • Ice – cream boutiques • A place to socialize • Complimentary products • Premium brand Image

  9. Gopal V. Road Ahead

  10. SAMVYS Thank You ! Questions and Answers

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