1 / 9

PURE Insurance Championship Planning Your Communication Strategy

PURE Insurance Championship Planning Your Communication Strategy. PR Contacts on Site. Jane Fader jfader@thefirsttee.org (904) 838-7273 – cell (904) 940-4330 – office. Sara Henika shenika@thefirsttee.org (904) 881-7398 – cell (904) 940-4341 – office. Austin Williams

pburke
Télécharger la présentation

PURE Insurance Championship Planning Your Communication Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PURE Insurance Championship Planning Your Communication Strategy

  2. PR Contacts on Site Jane Fader jfader@thefirsttee.org (904) 838-7273 – cell (904) 940-4330 – office Sara Henika shenika@thefirsttee.org (904) 881-7398 – cell (904) 940-4341 – office Austin Williams awilliams@thefirsttee.org (281) 961-8596 - cell (904) 940-4324 - office

  3. Great Job, Keep it Going!!

  4. Start Spreading the News • (Re)Connect With Media • (Re)send press release • Remind that it’s tournament week • Inform that will be sending updates (pairings, score, etc) • Offer interviews and photos • Promote “once in a lifetime” • Update Website • Focus on tournament week and how to follow the action (Golf Channel, social, website, etc) • Prepare e-blasts • Focus on tournament week and how to follow the action • Social Media Plans • If chapter rep on site, consider Facebook LIVE

  5. Resources Templates, toolkits and general resources available: https://internal.thefirsttee.org/2016/07/19/pure-insurance-championship-resources/

  6. What should promote Broadcast Schedule Don’t forget to include Golf Channel tune in message to your communication pieces!

  7. Tournament Week Keep Up with the Latest Tournament Updates • Daily recap email from home officeStarting on Wednesday you’ll receive a daily email with tournament highlights including links to pairings and tee times and professional photos of each participant with their pro at Pebble Beach Friday and Saturday. • pgatourmedia.com Good source for chapters to gather information from the tournament posted daily, such as events, notes, weather, hole locations, tee times, etc. • pgatour.com http://www.pgatour.com/champions/tournaments/pure-insurance-championship.htmlTournament page will be populated with stories and news along with scores for professionals as well as junior and amateur teams. • Interview requests for PGA TOUR Champions players, contact: • MaureenRadzavicz@pgatourhq.com • DaveSenko@pgatourhq.com

  8. Important Dates Tuesday Night (Sept. 19) Pairings announced on site after 6p.m. pacific; posted online Wednesday*Opportunity to alert media to pairings Friday (Sept. 22) First round starts Saturday (Sept. 23) Second round Cut is made and posted online Sunday (Sept.18) Final round *Opportunity to alert media if participant makes the cut Trophy presentation PR for Pro/Junior Winner: Home office will draft a release with help from the chapter and DRA and will distribute to media

  9. Questions? Austin Williams awilliams@thefirsttee.org (281) 961-8596 - cell (904) 940-4324 - office Jane Fader jfader@thefirsttee.org (904) 838-7273 – cell (904) 940-4330 – office Sara Henika shenika@thefirsttee.org (904) 881-7398 – cell (904) 940-4341 – office

More Related