Video Basics Zettl
Chapter 1 • The Production Process • A good producer triple-checks everything.
Chapter 1 • Production processes • Preproduction • Production • Postproduction
Chapter 1 • Preproduction • Production of ALL production details • Initial idea • Define the audience • Select people & equipment
Chapter 1 • Production • Actual activities in which an event is videotaped/televised.
Chapter 1 • Postproduction • Any production activity that occurs after the production. Usually refers to either editing videotape or audio sweetening. • You select the best production pieces and assemble them into a coherent whole.
Chapter 1 • Effect-to-Cause Production Model • What you want viewers to lean, feel, do • Basic program idea • Defined effect on the viewer • Medium requirements – equipment, people, facilities • Evaluating the actual effect on viewer
Chapter 1 Effect-to- Cause Model
Chapter 1 • Defined Process Message • Describes the desired effect of the program on the viewer.
Chapter 1 • Process Message • The message actually received by the viewer in the process of watching a video program.
Chapter 1 • Medium Requirements • Content Elements • Defined process message • Audience analysis • script • Production Elements • Equipment (cameras, lights, microphones, tape, etc.) • People • Talent • Crew
Chapter 1 • Script • Written document that interprets the show idea into what the viewers should actually see and hear.
Chapter 1 • Medium Requirements • All personnel, equipment, and facilities needed for a production, as well as budgets, schedules, and the various production phases.
Chapter 1 • Demographic Profile • Data – age, income, education level, employment, etc. • Used to help identify a target audience.
Chapter 1 • Psychographic Data • Information about a target audience’s general lifestyle. • What they buy, watch on TV, books they read, cars they drive, clothes they wear, music they listen to, etc.
Chapter 1 • Actual Process Message • The real effect of the program on the viewer.
Chapter 1 • Generating Ideas • Clustering • Brainstorming
Chapter 1 • Clustering • Word association • Free flowing – usually solitary activity • Look for clusters • Springboard to production ideas • Exercise – You are producing a program on education. Write the word STUDENT.
Chapter 1 • Brainstorming • Group activity • Free flowing • Not necessarily logical • Start with general idea • Record all ideas • Look for relevant associations to idea
Chapter 1 • Clustering and Brainstorming • Special characteristics: • Successful Clustering and Brainstorming depend on a free, intuitive, and non-critical flow of ideas.
Chapter 1 • Production Process • Preproduction • Production • Postproduction • Medium Requirements • Messages • Process • Defined • Actual
