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Delivering Sports Programmes to BME Women

Delivering Sports Programmes to BME Women. Our Work Direct Delivery Sports sessions, leagues and tournaments in a female-only environment targeting BME women Advisory/Consultancy Work Groups, organisations, clubs, schools, NGBs e.g. the FA, ECB, Women’s Sport & Fitness Foundation etc

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Delivering Sports Programmes to BME Women

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  1. Delivering Sports Programmes to BME Women

  2. Our Work • Direct Delivery Sports sessions, leagues and tournaments in a female-only environment targeting BME women • Advisory/Consultancy Work Groups, organisations, clubs, schools, NGBs e.g. the FA, ECB, Women’s Sport & Fitness Foundation etc • Research

  3. Independent Charity - Support the sport and physical activity sectors Objective to increase participation from black and minority ethnic (BME) communities in sport and physical activity be it to play for fun, compete, volunteer or gain employment Linked into 5,000 BME organisations www.sportingequals.org.uk

  4. By the end of today, you will... • Have a greater understanding of Muslim and BME women and how to engage them in sporting activities • Understand the importance of a female-only atmosphere • Know how to make a venue female-only

  5. Who here is Muslim?

  6. What is the hijab?

  7. What is a female only environment? • An area with no male access or viewing, e.g. Windows and doors are closed off to the general public • Female participants • Female coach / instructor • Female officials • Female point of contact (ideally) • No filming or photography (mobile phones)

  8. What might prevent BME women from being involved in sport? • Previous experience • Confidence & skill level • Family commitments • Cultural considerations • Access and travel • Time of session

  9. Getting Started • Word of mouth • Groups of friends – community groups • Posters should be detailed, advertising the female only environment • It can take up to 12 weeks for the numbers to be steady – allow for this! • Direct contact with interested participants

  10. Creating a Lasting Programme • Instructor / coach is the key for setting the tone – positive reinforcement and encouragement • Incorporate activities that encourage interaction between participants – encourage friendships • Create a group bond / sense of belonging so that the ladies feel part of something • Make everyone feel welcome and a valued member of the group • Speak to each newcomer personally after their first session

  11. Case Study: Female Only Basketball Tournament

  12. What do you notice in this picture?

  13. Access

  14. Lay Out

  15. Scenarios

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