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Section I Listening and Conversation Section II Reading Comprehension

This unit explores the different techniques and patterns used in making effective product advertisements, with examples and practice exercises. It includes listening and conversation activities, reading comprehension tasks, and writing exercises.

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Section I Listening and Conversation Section II Reading Comprehension

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  1. Unit 1 Launching A New Product Section I Listening and Conversation Section II Reading Comprehension Section III Writing and Translating

  2. Section I Listening and Conversation back

  3. Section I Listening and Conversation Part I Leading in Part II Putting in use Part III Further Practice Part IV Aptitude Test and Guidance back

  4. Part I Leading in • Pre-class Work 2. Warming up for the new class: Reading and acting out back

  5. 1. Pre-class Work • Finding out the patterns and expressions used for making products advertisements as many as possible. back

  6. 2. Warming up for the new classReading and acting out • Present your collections • Refer to the data bank • Present new materials • Practice Dialogue 1 Presenting a New Toy Car and Dialogue 2 Presenting a DVD Player Back

  7. Part II. Putting in use • Dividing the students into groups • Offering more samples Each group should choose one of the situations and work together to form a dialogue and then act out 3. Acting out and comments back

  8. Sample Sample 1 Quality Cutting Tools! Want top quality cutting tools? Come to Oriental Machinery! Oriental Machinery is a well-established factory specializing in cutting tools. It supplies machine tools of all types and sizes. Model E and Model F are our latest developments. Made of imported materials. Excellent and stable performance. For special orders and designs, we only charge about 3% extra. Tel: 028-6668888 Fax: 028-6668889 Manufacturer: Oriental Machinery, Sichuan, China back

  9. Sample Sample 2 Eye-Protecting Lamp Show! Got sore eyes? Buy our eye-protector! Different from other ordinary lamps, our Model G Eye-Protecting Lamp protects people’s eyes from possible harm. Especially beneficial to little kids. Can be operated easily. Extremely energy-saving. Worth the money you pay. Good after-sales services. Date: May 1—May 5, 2003 Place: 18# Mingquan Rd, Shanghai Organizer: Dunkan Lighting Company back

  10. Part III Further Practice 1. Practicing and Furthering 2. Listening and Completing 3. Responding back

  11. 1. Practicing and Furthering Practice the dialogues on Page 3 of the Textbook in groups, and try to further them。 back

  12. 2. Completing Work in groups to complete by filling in the blanks on Page 6 of the Textbook (Exercises 1 and 3) back

  13. 3. Responding • Practice Exercise 2 on Page 6 of the Textbook orally . • Teacher plays the tape recorder, and ask the students to answer the questions based on what they have heard , the whole class work together back

  14. The script for the dialogue • Salesgirl: Good Morning, sir. What can I do for you? • Customer: I’m thinking of buying a new cell phone. Do you have any recommendations? • Salesgirl: We have cell phones of various designs at different prices. What particular model do you have in mind? • Customer: I’d like to buy one of the latest fashion. • Salesgirl: I see. How about this type? They are the new TCL products. In fact, they are fresh from the oven. I had them in only a few days ago. • Customer: Let me have a look. They look very pretty. I like them. How much are they? • Salesgirl: 3556 yuan. back

  15. The script for the dialogue • Customer: I’m afraid they are a bit too expensive. Do you have anything cheaper? • Salesgirl: Yes. Look at this one. It’s only 2360 yuan. It’s a lot cheaper. • Customer: But the design isn’t as pretty as the latest TCL model. • Salesgirl: That’s true. • Customer: Hey, will you show me that one? The red one on the 2nd shelf, Which is only 2600 yuan. • Salesgirl: Yes, of course. Here you are. • Customer: Thank you. The design is pretty. And the color is pretty, too. I think I’ll take this one. back

  16. Part IV Aptitude Test and Guidance 1. Judge after you listen 2. Respond after you listen 3. Read after you learn 4. Self-assessment and Teacher’s Guidance 5. Assignment back

  17. 1. Judge after you listen 【Instructions】 In this part true or false statements will be given to each of the students, after they listen to a dialogue, they are asked to judge whether the statements are true or false. (Exercise 1 on page 5 of the textbook) back

  18. 2. Respond after you listen 【Instructions】 In this part the students are asked to listen to a dialogue and then answer the teacher’s questions. (Exercise 2 on page 6 of the textbook) back

  19. 3. Read after you listen 【Instructions】In this part the students are given a passage with some blanks, they are asked to fill in the blanks after they listen to it. (Exercise 5 on page 7 of the textbook) back

  20. 4. Self-assessment and Teacher’s Guidance • Checking the answers to 1 and 2, • Teacher’s giving brief explanations when students are in difficulty • Students’ scoring their own paper ; as for 3, • the teacher will collect the paper and correct them after class. back

  21. 5. Assignment • Workbook P 35—5-6 • Read fluently the passage on page 46 of your Textbook New Practical English and try to understand it as possible as you can by using a dictionary. back

  22. Section II Reading Comprehension back

  23. Section II Reading Comprehension Part I Leading in Part II Comprehension and Practicing Part III Further Practice Part IV Aptitude Test and Guidance back

  24. Part I Leading in 1. Revision 2. Warming up for the new class back

  25. Revision 1) ask students to work in groups of four to introduce a new product. 2) Teacher makes comments back

  26. 2. Warming up for the new class 1) ask students to answer teacher’s questions related to the Passage on page 12 2) teacher makes comments back

  27. Part II Comprehension and Practicing 1. Checking and Explaining 2. Retelling the story back

  28. 1. Checking and Explaining • Say true or false according to the passage on page 14 of the Textbook New Practical English to see how much they’ve understood. • Answer teacher’s questions in details according to the passage on page 14 of the Textbook New Practical English, at the same time explaining some language points. back

  29. difficult words itemn. product, article 产品，商品 Teacher’s: This item was imported from Korea. Student’s: question v. express doubt about, put a question to 对…表示怀疑，讯问 Teacher’s : He is very reliable. Don’t question his honesty. Student’s: involvev. include, connect closely 包括，牵涉，牵连 Teacher’s: You shouldn’t involve your children in your trouble. Student’s: next

  30. purchasev. buy 购买，采购 Teacher’s: His father gave him some money to purchase a new coat. Student’s: delightn. great pleasure, joy 快乐，高兴，喜悦 Teacher’s: TV programs give delight to millions of people around the world. Student’s: sensen. perception or feeling 感觉，… 感 Teacher’s: Having a good sense of humor is a great asset for a person. Student’s: encounterv. meet unexpectedly, come upon 偶遇，碰见，遭遇 Teacher’s: Yesterday, Mr. Nelson encountered an old friend on the street. Student’s: next

  31. difficult sentences • (Para. 2)I knew very little about China, and even less about its products. • 我对中国知之甚少，对其产品则知之更少。 • In this sentence, I knew is omitted after and • Example: I learned little Japanese, and less Spanish. back

  32. (Para.2) One problem was that the pointing function was reliant upon the movement of a rubber ball located at the bottom of the mini-mouse. • 毛病之一是其“指向”功能得依靠转动迷你型鼠标下面的橡胶求来完成。 • In this sentence, the past participle phrase located at the bottom of the mini-mouse is used to modify the noun ball. • Example: This is a public problem presented to the government. next

  33. (Para.2) I often had to “shake” the mouse for it to function. • 我常常得不停地“摇晃”鼠标使其正常工作。 • In this sentence, function is used as a verb, meaning “serve, work or perform a function”. For it to function means “so that it can perform its function.” • Example: A secretary may sometimes function as a receptionist or a recorder of minute. next

  34. (Para.2) Using scroll wheel would either constantly slow down the work or it would not work at all! • 使用滚动轮时鼠标要么不断减慢速度，要么它就干脆不工作。 • In this sentence, either…or… is used as a conjunction of choice, meaning “one or the other, but not both”. Constantly means “continuously or without stopping”. • Example: Linda was told to either finish her studies at college or find a job. next

  35. (Para.5) …there is no doubt that its products will be of better quality in the future. • 毋庸置疑，未来中国的产品质量得会更好。 • There is no doubt is a useful sentence pattern usually followed by a that-clause, which serves as an appositive to doubt and explains what the doubt is about. • Example: There is no doubt that the 21st century will be an information and network age. next

  36. 2. Retelling the story • Read the passage again; • Retell the passage in their own words. back

  37. Part III Further Practice 1. Simulating and translating 2. Rewriting back

  38. 1. Simulating and translating • Do exercise 6 on page 11 of the Textbook • Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences back

  39. 2. Rewriting • Do excises 8 on page 14 of the textbook • Write a summary of the passage by answering the following questions. (page 14) back

  40. Part IV Aptitude Test and Guidance • Translating • Assignment back

  41. 1. Translating • Ask the students to remember the words, phrases and sentence structures in the passage they have learned and translate the following sentences into English orally and the teacher comments. back

  42. 所有昨天在场的人都受到了警察的询问。 • 是这位飞行员的快速反应防止了这次灾难性事故的发生。 • 拥有稳定的经济和稳定的国际关系对任何一个政府都是十分重要的。 • 具有幽默感是一个人的宝贵财富。 • 要是你处在我的位置，你就不会这样想了。 • 火车在开进市区时放慢了速度。 back

  43. 2. Assignment • Textbook p 27 Passage and Workbook P21 1-3; • Collect some advertisements. back

  44. Section III Writing and Translating back

  45. Section III Writing and Translating Part I Leading in Part II Putting in use Part III Further Practice Part IV Aptitude Test and Guidance back

  46. Part I Leading in • Checking the assignment • Warming up for new class back

  47. 1. Checking the assignment • Check the answers to comprehension exercises on the workbook orally and comment • Answer students’ questions found in Passage 1 back

  48. 2. Warming up for new class • Ask the students to present their collection of advertisements • Put their collections of advertisements into the data bank on the blackboard • Make sure all the students understand the meanings of the advertisements back

  49. Part II Putting in use • Dividing the students into groups; • Presenting new materials; • Giving the rules for an advertisement; • Writing and simulating. back

  50. Sample 1 An English Advertisement next

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