1 / 10

Zoom Out to the Big Picture

Zoom Out to the Big Picture. What is a “brand” and what are our expectations?. What is the difference between a branded product and a commodity?. What are your favorite brands, and why?. What is distinctive about Rotary and its Foundation as it competes

poteat
Télécharger la présentation

Zoom Out to the Big Picture

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Zoom Out to the Big Picture

  2. What is a “brand” and what are our expectations?

  3. What is the difference between a branded product and a commodity?

  4. What are your favorite brands, and why?

  5. What is distinctive about Rotary and its Foundation as it competes for support & membership?

  6. What makes a brand’s advantages believable and why is that important?

  7. How do we make our competitive advantages From Rotary Foundation real and valuable to our members?

  8. What tasks could be on your to-do list to make our distinctive advantages real to our members?

  9. How and why do we pay for those Rotary Foundation programs that do make us different?

  10. Recap This Journey Brand vs. commodity Distinction with credibility Our Brand’s advantages Making it real to members Funded through the Foundation

More Related