1 / 29

Framework for Media Studies Integration: A Comprehensive Guide

Glitteringly direct framework for integrating media studies, testing media literacy IQ, utilizing testimonials, plain folks, and statistics. Explore demonizing enemies, flag-waving effects, and unplug strategies in psychology and marketing. Access resources like the Media Literacy Clearinghouse, Project Look Sharp, and Core Principles of Media Literacy Education. Discover supplementary readings like "The Aims of Argument" and "Everything's an Argument." Dive into websites like the Advertising Standards Authority (UK), Federal Trade Commission's Division of Ad Practices, and the Interactive Advertising Bureau, among others.

primo
Télécharger la présentation

Framework for Media Studies Integration: A Comprehensive Guide

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jenny Gapp, Librarian Valley Catholic High School Beaverton, OR Glitteringly Direct: a framework for the integration of media studies

  2. Answers(Media Literacy IQ) • 1. False • 2. True • 3. False • 4. True • 5. True • 6. True • 7. False • 8. False • 9. False • 10. True

  3. Testimonial

  4. Plain Folks

  5. Statistics

  6. Demonizing the Enemy

  7. Flag-waving

  8. Transfer

  9. Unplug.

  10. Psychology & Marketing

  11. Direct Order

  12. Repetition: !!!

  13. Resources • Media Literacy Clearinghouse (Frank W. Baker, guru)http://www.frankwbaker.com/mediause.htm • Project Look Sharp (Ithica) • Core Principles of Media Literacy Education (NAMLE)http://www.ithaca.edu/looksharp/?action=medialithandouts • Media Literacy in the 21st century (syllabus from VCS, et al) www.rangerlibrarian.com Supplementary Texts • The Aims of Argument: A Text & Reader 6th ed. (Crusins & Channell) • Everything’s an Argument: with readings (Lunsford, Ruszlciewicz, & Walters)

  14. Supplementary Websites Abroad: • Advertising Standards Authority http://www.asa.org.uk/ (UK’s version of Better Business Bureau) At home: • ASA equivalent = Federal Trade Commission’s Division of Ad Practices www.ftc.gov/bcp/bcpap.shtm (oversight) • Better Business Bureau’s National Advertising Division (NAD) www.nadreview.org (oversight) • Advertising Law Resource Center www.lawpublish.com (commercial site) • Audit Bureau of Circulations www.access.abc.com • American Advertising Federation www.aaf.org • American Academy of Advertising www.aaasite.org (academics) • American Association of Ad Agencies www.aaaa.org • Association of National Advertisers www.ana.net (marketing) • The Ad Council www.adcouncil.org (public service announcements, private non-profit) • Interactive Advertising Bureau (IAB) www.iab.net (think Hulu) • Outdoor Advertising Association of America www.oaaa.org (not just billboards)

More Related