Scaling storage for high-growth environments: consolidation with Dell EqualLogic

1. Scaling storage for high-growth environments: consolidation with Dell EqualLogic [Name] [Title] [Company]

2. Data growth brings opportunity… Fuels applications Informs decisions Connects people and processes

3. …but data management can bring problems Top storage-related pain points for large and midsize enterprises Managing storage growth Managing complexity Managing costs 46% 12% 26% Source: TheInfoPro/451 Group Storage Industry Profile Preview Data 1H 2012. Large and midsize enterprises: n=164.

4. Do any of these concerns seem familiar? “I can’t afford to train a specialist on a new storage platform…just standing up a new SAN will take a lot of resources.” “I hate having to go to backup tapes whenever anything goes wrong.” “I can never seem to buy all the right licenses up front, and my CFO hates when I go back for more money.” “Application migration projects are so time consuming. Even simple tasks – like expansion – require downtime.” “Attaching new hosts to my storage takes a lot of work.” “We can’t afford to implement disaster recovery this year. Even basic maintenance costs are high.” Note: This slide is animated for presentation in Slide Show mode. “My system was fast when I bought it…now it doesn’t seem as well-tuned.” “It’s so hard to know if my apps are protected adequately…losing power to the data center would be a nightmare.” “I hate that I have to buy new hardware just to get access to new features.” Show me how to consolidate and control costs Help me simplify storage operations Find me a solution that supports my applications 4

5. Today’s storage consolidation requires: Do any of these concerns seem familiar? Advanced investment protection Virtualization-based automation OS & application integration Note: This slide is animated for presentation in Slide Show mode. Show me how to consolidate and control costs Help me simplify storage operations Find me a solution that supports my applications 5

6. Consolidate with unified, virtualized IP storageDell EqualLogic offers intelligent, scalable storage • Transform your hardware refresh cycle • Get all features with every system; use what you need when you need it • Grow performance and capacity – file and block – simultaneously and non-disruptively • Automate your storage operations • Simplify deployment, management and maintenance • Let EqualLogicbalance your storage workloads for optimal performance and efficiency • Enhance your application value • Complement your operations with storage pre-integrated with Windows, Linux & VMware • Improve your restore and recovery effectiveness with application-aware data protection

7. Rescue your stranded data Client Desktops • Unify the DAS islands created through growth • Consolidate your data and virtualize your storage • Manage block and file data in a single pool Corporate LAN EqualLogic NAS Gateway Note: This slide is animated for presentation in Slide Show mode. Application Servers File Servers IP Storage Network EqualLogic Block Storage Pool of Storage

8. EqualLogic advanced investment protection

9. Transform your storage lifecycle Purchase/ Redeploy Purchase Expand Replace Expand Upgrade …and shift to a model that protects your investment. Break free from the older, rip-and-replace purchasing cycle…

10. Evolve storage in step with your IT evolutionFrom initial deployment through retirement Client Desktops • Gain access to all features with every EqualLogic device; no more haggling over licenses or fees • Enhance your investment with new features upon each new release (at no additional cost) EqualLogic Block Storage EqualLogic Block Storage Corporate LAN EqualLogic NAS Gateway Application Servers Pool of Storage Pool of Storage Note: This slide is animated for presentation in Slide Show mode. IP Storage Network IP Storage Network IP Storage Network EqualLogic Block Storage Pool of Storage A valid Dell support contract provides for the all-inclusive EqualLogic feature policy

11. Expand, upgrade and redeploy at any timeMake changes on the fly to meet shifting goals and needs Client Desktops • Expand, upgrade, redeploy and perform other maintenance in live, production environments • Combine different drive types, RAID levels and product generations to meet your unique requirements Corporate LAN EqualLogic NAS Gateway Application Servers Note: This slide is animated for presentation in Slide Show mode. IP Storage Network EqualLogic Block Storage Pool of Storage

12. Meet unpredictable growth demands Just-in-time storage expansion • Expand your storage non-disruptively • Gain linear performance improvements for block and file workloads by adding devices • Let EqualLogic automatically apply new resources to existing workloads Linear scaling of file and block storage Performance Number of devices

13. EqualLogic virtualization-based automation

14. Simplify storagedeployment • Let EqualLogic host integration software automate array initialization • Bring pre-integrated EqualLogic storage to your MS Windows, VMware ESX or Linux environments • Put your EqualLogic system to work in as quickly as 20 minutes after racking and cabling* *Results are based on Dell employee experiences and may vary by user.

15. Streamline management & configuration with EqualLogic Group Manager • Manage block and file data in a single interface • Intuitively manage storage groups, pools and volumes • Customize & activate data protection features with point-and-click ease • Fine-tune access for defined user groups, using resource-specific rights

16. Centralize performance monitoring and analysis with SAN Headquarters • Monitor multiple groups for distributed environments • Spot-check operations using Live View and analyze trends over defined intervals • Export historical data for use in reporting and diagnostics • Analyze the impact of tiering settings and other implementation options

17. Let your storage self-tune for performance and efficiency Client Desktops • Network load balancing improves performance by distributing traffic across Ethernet ports • Capacity load balancing spreads data workloads evenly across arrays • Performance load balancing aligns “hot” and “cool” data with the most appropriate storage Application Servers Corporate LAN EqualLogic NAS Gateway Note: This slide is animated for presentation in Slide Show mode. IP Storage Network EqualLogic Block Storage Storage Pool

18. Automate reliable data protectionImprove business continuity Feature Description Use cases Clone • Leverage snapshots and clones to protect data locally • Integrate with backup applications • Consider thin clones for specialized data distribution requirements • Implement offsite data protection with replication Space-efficient, point-in-time view of a volume Rapid recovery for corruption or accidental deletion Snapshot Replica Test environments, reporting servers Full copy of an entire volume Creation of space-efficient copies from a volume template Virtual desktops, development environments Thin Clone Full copy of a volume stored remotely and updated with changes Disaster recovery, centralized backup

19. EqualLogicOS & application integration

20. Manage data on storage integrated with your OS & application platforms Client Desktops Corporate LAN EqualLogic NAS Gateway Application Servers IP Storage Network EqualLogic Block Storage Pool of Storage

21. Boost efficiency Through advanced Microsoft integration • Align storage seamlessly with your Microsoft Windows® environment • Automate device discovery with Remote Setup Wizard • Protect data with application awareness using Auto-Snapshot Manager for Microsoft® • Help maximize performance and availability with Multipath I/O (MPIO) • Manage EqualLogic storage through Microsoft System Center via Dell Management Packs • Leverage Dell EqualLogic PowerShell tools to manage servers and storage with a common CLI

22. Boost productivity with tools enabled by integrated VMware® vCenter Plug-in Datastore Manager Auto-Snapshot Manager/ VMware 3.0 Virtual Desktop Deployment Utility Simplify snapshot management through the pre-integration of ASM/VE into vCenter Automate VM and VDI functionality With Host Integration Tools for VMware

23. Protect and recover SQL Server, Exchange Server and Hyper-V Leverage EqualLogicsnapshots, clones & replication Create schedules for ongoing protection schemes in a central console Protect Microsoft App & Hyper-V dataWith Auto Snapshot Manager/Microsoft

24. Extend Linux benefits from servers to storageWith EqualLogic Host Integration Tools for Linux • Leverage EqualLogic support for Red Hat Enterprise Linux 5.5 & 6.0 • Deploy storage natively from a Linux host with Remote Setup Wizard CLI • Automate storage management from within your Linux environment • Increase bandwidth, improve performance and reduce network latency with multipath I/O

25. EqualLogic storage & Dell solutions

26. Simplify operations, support applications and control costs with EqualLogic storage, through: Advanced investment protection Virtualization-based automation OS & application integration 26

27. Dell EqualLogicScalable storage for growing environments PS6500/6510 Data center scale with simple manageability PS 4100/4110 Entry level scale with advanced functionality PS6100/6110 Mainstream performance and capacity • Ideal for small deployments and remote offices Ideal for highly virtualized environments and broad application mix Ideal for large-scale deployments up to 2.3 TB FS7500 Scale–out CIFS & NFS storage for any EqualLogic environment Virtualization-based automation ∞ OS & application integration ∞ Advanced investment protection

28. Dell EqualLogic blade arraysHigh density and feature richness PowerConnect or Force 10 Switch • Part of the Dell Converged Blade Data Center architecture, EqualLogic Blade Arrays help enable: • Improved CAPEX & OPEX • Simplified deployment, management & expansion • Efficient sharing of power & cooling resources • Reduced physical footprint • Increased Agility • Flexible, modular architecture • Highly simplified cabling • Improved ROI • Single-chassis compute, networking and storage functionality PowerEdge M1000e Chassis PowerEdge 11G or 12G Blade Server EqualLogic PS M4110 Blade Array Dell Converged Blade Data Center EqualLogic PS-M4110 Blade Array 28

29. Would you recommend your current storage to others? When Yankee Group put this question to EqualLogic customers, 97% said… “Yes.”* *Excerpted from a commissioned survey by Yankee Group on behalf of Dell, average of ratings from 2009-2011 29

30. Meet the demands of the virtual data centerLeverage Dell’s entire enterprise portfolio Servers Storage Services Networking Virtual Network Architecture: innovation drives responsiveness, agility, and efficiency for next-generation networks A modular, adaptive and flexible approach, configurable for any organizational size or budget Fluid Data architecture is designed to automatically and intelligently optimize data everywhere. PowerEdge servers feature customer-inspired design, advanced systems management, and innovations in energy efficiency

31. Boston Medical Center cuts their data center power bill by 50% and saves up to $3.2 million with EqualLogic virtualized storage • Challenge • Minimizing costs during explosive growth • Reducing server sprawl • Simplifying desktop management for 6,000 patient caregivers • Solution • Dell™ PowerEdge™ servers • Dell EqualLogic™ storage • VMware vSphere virtualization • Results • Up to $150,000 per year saved by eliminating Fibre Channel SAN port costs • $3.2 million saved in equipment avoidance costs • $150,000 savings annually from 50% cut in data center power bill • Reduced licensing costs for desktops • Ability to manage storage without specialized training “Boston Medical Center has saved a lot of money over competing systems, while being more responsive to patients.” Brad Blake, Chief Technology Officer,Boston Medical Center

32. Next steps Take a quick review of your operations; where will growth take you in five years? Bring your five-year vision to your Dell Sales Representative or Dell Storage Certified Partner Ask how EqualLogic unified, virtualized storage can help you realize your vision Tap into Dell’s broad portfolio of products and services at any point in your journey Go to www.DellStorage.com/EqualLogic for more information 32