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Chapter 7

Chapter 7. Electronic Transparencies in PowerPoint For Consumer Behaviour, 2 nd Canadian Edition by Michael R. Solomon, Judith L. Zaichkowsky, and Rosemary Polegato. Attitudes. Function of Attitudes Utilitarian Value-Expressive Ego-Defensive Knowledge. Attitudes.

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Chapter 7

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  1. Chapter 7 Electronic Transparencies in PowerPoint ForConsumer Behaviour, 2nd Canadian EditionbyMichael R. Solomon, Judith L. Zaichkowsky, and Rosemary Polegato

  2. Attitudes • Function of Attitudes • Utilitarian • Value-Expressive • Ego-Defensive • Knowledge

  3. Attitudes The ABC Model of Attitudes: Affect Behaviour Cognition

  4. Forming Attitudes • Levels of Commitment • Compliance • Identification • Internalization • Cognitive Consistency • Harmony • Dissonance • Reactance • Self-Perception Theory • Observation • Inference

  5. Attitude Anchor Contrast Latitude of Acceptance Latitudes of Rejection Social Judgment Theory Latitudes of Acceptance and Rejection Assimilation

  6. Multiattribute Models Attributes Beliefs Importance Weights

  7. Predicting Behaviour • The Extended Fishbein Model • Intention Versus Behaviour • Social Pressure • Attitude Toward Buying • Obstacles • Attitude Tracking • Obstacles to Predicting Behaviour • Design • Locus of Control • Basic Assumptions • Correspondence • Time-Frame

  8. Video: Nike • How are attitudes formed towards products, such as Nike sneakers? • How are Nike’s critics changing attitudes towards Nike? • How can Nike overcome the recent criticism? Or can they? • What is the role of VP of Social Responsibility at a company like Nike?

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