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The Promise of Rock & Roll

The Promise of Rock & Roll

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The Promise of Rock & Roll

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  1. The Promise of Rock & Roll Chpt. 17 MUSH 261: History of Rock & Roll

  2. Trickling Down with Ronald Reagan • Ronald Reagan took office in 1981 • Resulted in a dire economic recession • Divided America into Rich & Poor • “Trickle Down” • Gave government aid to corporations in the hopes of increasing profit and translating to higher wages and increased employment.

  3. Reagan's Reign • In office for 8 years • Sent America into an economic tailspin • Offered corporate incentives • Slashed domestic programs • Padded the military budget

  4. Reagan Antics • The Professional Air Traffic Controllers Organization (PATCO) declared strike • Reagan fired all 11,359 Controllers • Economic Recovery Act • Gave tax breaks to businesses and wealthy individuals. Many baby boomers who expected the prosperity of their youth to continue especially felt the effects of the recession

  5. The Boss • Bruce Springsteen • Sang about Americans who felt the hard times • From Freehold New Jersey • Learned to play the guitar at age 14 • 1971: 10-piece Bruce Springsteen Band • 1972: Solo Act – auditioned with Columbia/John Hammond who worked with Bob Dylan and Aretha Franklin

  6. Bruce Springsteen Band

  7. The “New Dylan” • Bruce was described as the the “New Dylan” • Even looked like Dylan at one point • 1973: Greetings from Asbury Park, N.J. • Only sold 12,000 copies to the Jersey Shore • End of 1973: Renamed band, E Street Band • 1974: Rolling Stone Journalist named him the future of Rock and Roll

  8. Dylan Springsteen

  9. 1980’s Springsteen • Springsteen switched his sound with the economy • “Darkness on the Edge of Town” • Acoustic Album: Nebraska • chronicled the alienation of aging baby boom Americans

  10. Born in the USA • Downbound Train: lumber worker who lost his job and wife when hard times hit • My Hometown: bleak changes affecting a town located in the depressed heartland of industrial Middle America • Benefit Concerts for Vietnam Vets • Other Benefit Concerts by other Bands called: Band Aid

  11. Children of the 60’s • Renewed interest in social causes shaped new bands • U2 – From Dublin • Bono: Paul Hewson • The Edge – David Evans • Adam Clayton • Larry Mullen Jr Won a talent contest in 1978

  12. U2 • Debut Single: 11 O’Clock tick tock • Failed to chart • Political Message – Sunday Bloody Sunday • Political troubles in Ireland • Commitment to 1960’s ideals • Producer Brian Eno • “Pride (In the Name of Love)” dedicated to Martin Luther King Jr.

  13. Classic Rock • Return of the 1960’s style protest & advent of the C.D. brought the rebirth of 1960’s rock • Radio helped to promote 1960’s rock • Ignored the T.V. Generation that preferred rapid-fire videos of MTV • Radio programmed oldies for the baby boomers • 1988 – 10,000 station, more than 50 were broadcasting oldies

  14. Compact Disc • Created in 1982 • Provided record buyers with high-quality, digital, durable, long-lasting format • Less than 5 inches in diameter • Could hold 75 minutes of music • Could not easily be scratched like vinyl

  15. CD & CD players 1983 • CD Player: $900 • CD: $18 1987 • CD Player: Less than $150 • CD: $14

  16. Death of the Cassette • CD’s began to outsell cassettes and cassette players • Predicted the end of vinyl • 1992: vinyl shrunk to 2.3 percent of the U.S. music market • CD’s convinced people to buy their favorite music all over again

  17. Growing Record Industry • Dominated by 6 Record Companies • Time-Warner (WEA) • Sony/CBS • Bertelsmann Music Group (BMG) • MCA Matsushita • N.V. Philips of Holland • Thorn-EML (CEMA)

  18. Bruce goes Country • Paved the road to country success with anthemic tales of working class and the downtrodden • Steve Earle • Dwight Yoakam • LynyrdSkynyrd • The Allman Brothers

  19. Garth Brooks • Addressed current social concerns • “We Shall Be Free” • Supported gay rights • “Last Night I had the Strangest Dream” • Anti war songs • “Thunder Rolls” • Effects of domestic violence • “Face to Face” • Condemned date rape

  20. Shania Twain • Garth Brooks led the way • Grew up near Ontario Canada on the Mattagami Indian Reservation • “From This Moment On” • “Come on Over”