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SEO Tactics: Building Your 301 Redirect Strategy

Read about Building Your 301 Redirect Strategy

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SEO Tactics: Building Your 301 Redirect Strategy

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  1. Redirects often cause confusion for clients and users. SEO professionals know 301 redirects can be necessary from time to time. However, there are times when removing 301 redirects will be required to cut the load time. It can be challenging to identify which 301 redirects can be removed and which needs to stay. Redirects can hurt or help your SEO efforts depending on your strategy. You need to build and practice a proper 301 redirect strategy if you want a successful SEO campaign. This article aims to provide a guide for creating a 301 redirect strategy.

  2. What is 301 redirect? The HTTP status code 301, Moved Permanently is a type of redirect. According to Moz, a 301 redirect is “a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page.” What is 301 redirect used for? The 301 redirect is a simple and effective way to permanently move a page from one URL to another. This is an excellent solution to fix 404 errors that arise from technical issues, url restructure, or deleted content.

  3. How to build your 301 redirect strategy? According to Practical Ecommerce, a 301 redirect strategy “enables you to gather valuable link authority from discontinued URLs and shift it to live, relevant ones, giving your customers the next best option when the page they requested no longer exists.” The simplest way to build your 301 redirect strategy is to create a spreadsheet that contains a collection of performance data and mapping of URLs. Here is a quick guide from Practical Ecommerce:

  4. Step 1 – Data Collection Collect data associated with URLs -From web analytics -From Google Search Console -From Bing Webmaster Tool -From Backlink Checker -From Rank Checker -From SEO Platforms Identify each URLs’ amount of revenue Sort by link authority URLs with 80-90% of revenue should be mapped to relevant new URLs Step 2 – Redirect Mapping Create three columns in a spreadsheet: Old URL, “301 Redirects to”, New URL Left column : Old URL – URL that will be removed Center column : 301 Redirects to – a reminder that the redirect is 301 Right column : New URL – URL that will be redirected to

  5. Step 3 – Remove Unnecessary 301 Redirects Create an XML sitemap of the URLs that will be redirected and upload it to Google Search Console and Bing Webmaster Tools Remove the old URL after approximately six months so that there will be time for search engine bots to crawl and act on it If after six months, the 301 redirects was not crawled, it can be unimportant, and there’s no link authority to pass Conclusion Build your 301 redirect strategy as soon as you need to redirect some URLs. A good strategy will guide you in your redirecting goals.

  6. Source: https://anythingseo.wordpress.com/2018/09/1 7/seo-tactics-building-your-301-redirect- strategy/

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