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Understanding Language Nuances in Intercultural Business Communication

Effective intercultural business communication hinges on a shared language and understanding of cultural nuances. This case highlights the differences between high-context (like Japanese) and low-context (like U.S.) communication styles, emphasizing nonverbal cues and indirect expressions. It explores the impact of dialects, vocabulary, and conversational taboos, as well as the Sapir-Whorf and Bernstein hypotheses, which suggest that perception and language are intertwined with social environments. Recognizing these elements can enhance rapport and minimize misunderstandings in diverse business contexts.

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Understanding Language Nuances in Intercultural Business Communication

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  1. Intercultural Business Case 5 : Language

  2. Language • Important to understand a commonlanguage • Ifnot: third party • Rapport talk <> report talk • Nonverbalcommunication

  3. Language: High- and low-contextlanguage • High-contextlanguage (Japan) • Indirect & nonverbal • Low-contextlanguage (U.S) • Direct & verbal Diversity and numbers • Diversity of dialects and accents • Numberusage (35.5 / 35,5)

  4. Language: linear and nonlinear • Linearlanguage: howpeoplethink and communicatie • Nonlinearlanguage: circular

  5. Language: vocabularyequivalence Language is influenced - variousaspects of culture Mistranslation • Is forbitten to steal hotel towelsplease (polite) • Pleaseleaveyourvalues at the front desk • Specialist in women and otherdiseases Different connotations (LOVE)

  6. Language: ConversationTaboos • Topics who are considered to beinappropriate SMALL TALK !

  7. LANGUAGE • Religion & politics • Health • Salary • Weight • World War II • Personallife

  8. LANGUAGE Weather, job, surroundings, countries International politics, hobbies, soccer

  9. Language : Guidelines Avoid • Politics & Regligion • Personalquestions • Questions thatwouldimplycriticism • Ethnicjokes Staypositive!

  10. Languages and culturalinteraction • Unifying & divisive Understanding the culture is difficult without understanding the language

  11. Hypothesis Sapir-whorf hypothesis • Edward Sapir & Benjamin Lee Whorf = Perception is influencedbylanguage Examples • Blauw – Lichtblauw (Dutch – Russia) • Eskimo’s (snow) • Hopi-indians (time)

  12. Hypothesis Bernstein Hypothesis • Basis Bernstein = Social environment determinesyourlanguage Problem lowerclass lesssuccess

  13. HSBC

  14. HSBC

  15. Language Thankyou Merci beaucoup Dank u Vielen dank Gracias Grazie

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