1 / 8

Radio Stations and Formats

Radio Stations and Formats. 1990-2011. Radio Stations Continue to Grow. 1990: 10,621 2000: 13,307 2009: 14,661 AM and FM stations only, not including Internet streaming or HD radio broadcasts Overall total in 2009: 24,757 Source: Arbitron’s Radio Today. Radio Ad Revenues Expected to Grow.

rey
Télécharger la présentation

Radio Stations and Formats

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Radio Stations and Formats 1990-2011

  2. Radio Stations Continue to Grow • 1990: 10,621 • 2000: 13,307 • 2009: 14,661 • AM and FM stations only, not including Internet streaming or HD radio broadcasts • Overall total in 2009: 24,757 • Source: Arbitron’s Radio Today

  3. Radio Ad Revenues Expected to Grow

  4. Listening Is Not Declining • Radio reaches 93% of all people over 12 years of age • Ratings of radio stations have not dropped from competition with digital providers • Car listening still dominated by radio • 60% of adults listen to radio in the car • 15% listen to CDs • 11% portable digital players • 10% satellite radio • 4% other • Auto makers adding apps for digital entertainment may change this in the future. Source: “Car audio could tune out AM/FM, “ Chris Woodyard, USA Today, 3/26/2013; Arbitron.

  5. Changing Formats Source: Radio Today

  6. Changing Formats • Increasing • News/Talk • Latin • Urban Contemporary • Declining • Country • Rock • Adult Contemporary • Implies a decline in music formats of about 2% since 2000

  7. But Digital Poses a Threat

  8. Radio vs. Alternatives

More Related