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Ideal Lives and Desirable Images in Women's Food Magazines

Through textual analysis, it is evident that The Food Network Magazine, Cooking Light, and Whole Living portray images and ads of ideal lives that women aspire to, focusing on food and beauty. Media kits reveal audience demographics and the emphasis on food and health within these magazines.

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Ideal Lives and Desirable Images in Women's Food Magazines

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  1. Food Network, Cooking Light, Whole living Booboo Fuscone

  2. Through Textual Analysis, I conclude that The Food Network Magazine, Cooking Light as well as Whole living, all demonstrate images and Ads of ideal and desirable lives that woman reading these magazine will want to live, mostly about food and beauty.

  3. Media Kits • Cooking Light • 8,828 women read • 3,358 are moms • 25 – 49 – 14,873 • 25 – 54 – 6,037 • 6,260 are employed • 1 clothing ad • 98% food and appliances • Whole Living • Female to male ratio is 90%/10% • Total audience 4,200,000 • 25 – 54 – 67% • 35 – 54 – 46& • 73% are employed • 70% about food – healthy • Beauty and health 30%

  4. Media Kit Cont. • Food Network • Total readers – 6,278,000 • 70% women • 30% men • Ages 18 – 49 – 67% • 50% are married • 80% of ads in magazine about food –unhealthy • 20% beauty and health

  5. Body 1 • Fantasies • Celebrity • How women view fantasies through magazines • Cooking light • 2 ads • Food Network • 2 ads • Whole Living • 2 ads

  6. Body 2 • Realities • The differences between normal • Give examples of products • Food Network • 1 ad • Whole Living • 1 Ad • Cooking Light • 1 ad

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