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Peter Alexander

Peter Alexander. By Isabela Del Carmen. Childhood. As a child, Peter was struggling at school with learning disabilities and did not go to university. He then started on his mother’s dining room table. His business has grown ever since then.

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Peter Alexander

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  1. Peter Alexander By Isabela Del Carmen

  2. Childhood • As a child, Peter was struggling at school with learning disabilities and did not go to university. • He then started on his mother’s dining room table. His business has grown ever since then. • He has made over 50 boutiques throughout Australia and New Zealand. • Went to mount Scopus Memorial College for his clothing • His classmates voted that Peter as the ‘Least likely to succeed’ • He came up with an idea to close the ‘The Gap’ in women’s night wear range

  3. These are the products that Peter Alexander sells.

  4. Influences • Peter brought a pair of pyjamas from Hong Kong. • They were uncharacteristic and this prompted Peter to see why the pyjamas appealed to him and how he could make it appeal to other people • He discovered a ‘gap’ in women night wear range, Peter came up with an idea for a business, to make new and better sleepwear that appeals to others.

  5. His style • When Peter decided to establish his own business, his female friends gave him ideas about flannelette nighties and lacy lingerie styles. This was exactly what he did.

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