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The Power to Empower 

The Power to Empower . 22 Programs 11 Tennessee Counties 5 Georgia Counties 3 Alabama Counties. Empowering people to build better lives. Sandra l. Hollett, Chief Executive Officer Chattanooga, TN, USA 160 employees $9 million annual budget. The Power to Empower . Crisis Services.

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The Power to Empower 

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  1. The Power to Empower

  2. 22 Programs • 11 Tennessee Counties • 5 Georgia Counties • 3 Alabama Counties Empowering people to build better lives • Sandra l. Hollett, Chief Executive Officer • Chattanooga, TN, USA • 160 employees • $9 million annual budget The Power to Empower

  3. Crisis Services 3,941……… nights of shelter provided last year Family Violence Shelter Emergency Family Shelter Sexual Assault Center New Visions Transitional Housing Community Education The Power to Empower

  4. IF YOUIgnore me…As a victim of rape, I will be 26 times more likely to abuse drugs and 4 times more likely to consider suicide.

  5. IF YOUEmpower me…I will begin the journey of healingand become a survivor.

  6. Family Strengthening Services $7,066,737 ….in debt repaid back to community Counseling Consumer Credit Counseling Family Financial Counseling Pregnancy Counseling and Parenting Education Building Stable Lives East Lake ( United Way) Family Services Counseling The Power to Empower

  7. IF YOUJudge me…I will be too ashamed to seek mental health counseling, letting anxiety destroy my career and relationships

  8. IF YOUEmpower me…I will get counseling and learn to overcomemy anxiety and keep my family and job together.

  9. Support Services 640….. persons stayed independent in their own home Deaf and Hard of Hearing Homemakers Elderly Victims Assistance Public Housing Ombudsman The Power to Empower

  10. IF YOU Forget me… I will continue to be one of 500,000 million elderly abuse victims in America this year.

  11. IF YOUEmpower me…I will let someone know I’m being hurt and the abuse will finally stop.

  12. Youth Services 24,908……. days of care provided last year Residential Home Care Foster Care Network Adoption Intensive In home Services Family Functional Therapy The Power to Empower

  13. IF YOUDismiss me…I may be one of nearly 7,000 youth committed to state custody in Tennessee this year.

  14. IF YOUEmpower me…I will take the necessary steps to be reunited with family and build stronger relationships.

  15. The Partnership for Families, Children and Adults touches more than 74,000 lives in the Tennessee Valley each year. We’ve been helping people you know for 133 years. The Power to Empower

  16. Marketing Your Cause • 1. There is a need (Cultural Relevance). • 2. We meet that need (Meaning). • 3.“ Wow, look how they helped that person..” (Emotional Connection). • 4. “I want to be a part of that vision/mission.” (Loyalty).

  17. Call to Action/Create Impact • If you empower me… • Look beneath the surface… • Is it still a bedtime story if you don’t have a bed to sleep in? • Somewhere Video

  18. Guerilla Marketing • Wikipedia: is an unconventional system of promotions that relies on time, energy and imagination rather a big marketing budget ($$). • WOM = word of mouth • Social Media – Viral promotion

  19. Examples • Don’t Just Look Away! • Maybe he’d have a better place to sleep if we all opened our eyes… • Didn’t notice her? That’s the real problem. • Would you prefer Malaria, Cholera, or Typhoid in your drinking water? • Text to help this homeless man – video loop of man in apartment

  20. Questions or Comments?

  21. THANK YOU – D’akujem The Power to Empower

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