1 / 4

Introduction to Advertising: Strategies for Success

Join us in exploring the world of advertising! Learn key concepts, set goals, and discover how to succeed in this dynamic field. Remember to follow the dos and don'ts for a productive learning experience.

ross
Télécharger la présentation

Introduction to Advertising: Strategies for Success

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Welcome to Com3302 Roger W. Bodo Walker 125 262-2481

  2. Day One Ideas What we’ll do today • Receive Syllabus • So, you want to be in advertising: Monster.Com • Find who I am and who you are • Who I am and how I got here • Who you are :30 second coml. • major, last book read .. Best movie seen this summer – hobbies-languages spoken, travels this summer, etc. (HAND IN TO ME AT END OF CLASS) • Set semester goals and your expectations • What can I do to help you succeed? Suggestions? • Special needs? Please feel free to let me know.

  3. Dos and Don’ts • Put Cell phones on silent, on stun or off • Nothing allowed that will disturb others • Music, etc. • Bring the tools you will need to class • No food or drink in this room • Explanations of what I will look for and grade on • Being able to ID Strategy and think strategically • Evaluate ideas and ads • Matching ad executions to copy and market strategy • Attention to detail • What will hurt • Sloppy work (Grammar, spelling, structure) • Borrowed work • Inattention in class • Not following directions (45 sec 30-sec coml..) • Absences (see attendance policy) • Can re-do assignments not tests • I will notify if content of day may have religious or moral items and you can excuse yourself from that part of class

  4. Books Books Must use: Advertising Concepts and Copy by Felton On Reserve for you are the books on the right

More Related