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From idea to market Important to have Focus

Learn the essential steps from idea conception to market launch for successful game development. Focus on your project scope, target audience, platforms, distribution methods, and marketing strategies. Understand the importance of competitive analysis, audience profiling, platform selection, and smart marketing tactics to ensure your game's success in the competitive gaming industry.

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From idea to market Important to have Focus

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  1. From idea to market Important to have Focus

  2. About me • Yashar Moradbakhti • Development Director on Battlefield: Bad Company and Bad Company 2 • At DICE since 2006 • Also founded Swedish Game Awards at KTH back in 2002

  3. DICE

  4. From idea to market • Focus your project! • Crucial to get the game to the market • Important focus areas • Your game idea and scope • Know your audience • Decide the end platforms • Distribution methods • Marketing strategy

  5. Example: Battlefield 1943 A ”small scale” Battlefield 1942-tribute available through digital distribution

  6. Example: Battlefield 1943 Game idea A ”small scale” Battlefield 1942-tribute Audience Online players loving fast paced FPS games Platforms Xbox 360, Playstation 3 and PC Digital Distribution Xbox Live Marketplace Playstation Store Downloadable (PC) Marketing Blogs and forums Game press and web-sites The distribution channel itself

  7. Your game idea Perform a competitive analysis • Does your idea have a chance on the market? Find a niche • You can’t do everything, focus on your strenghts. Know what game you want to create • Set clear goals and deliver on these Scope wisely • Be ready to kill your darlings!

  8. Know your audience • Understand who will play your game • Age, sex, income, region, gamer type, etc • Understand how and when they will play your game • Would they play it on console, PC or mobile? • How long is the average gaming session? • Will they play during lunch, in the bus or at home? • Verify these findings with your game idea • Do you need to alter and update your game idea?

  9. Decide on the end platforms • By knowing your game idea and audience • you can define what platforms to develop for • As a small developer consider clearly defined platforms • Xbox Live Community Games (The Youtube of gaming) • Iphone • If you are succesful you could go for mass-market platforms, but it is not necessary • Xbox 360, PS3, PC, java-phones

  10. Distribution methods • Choose distribution methods that fits: • the end platforms • audience behaviours • Console game • Xbox LIVE Marketplace and Playstation Store • PC-game with online players • Consider Steam (with 13 million registrered users) • Web-based games • Consider BIGPOINT (with 50 million registered users) • Mobile games • Itunes App Store

  11. Marketing strategies • Traditional marketing is very expensive • TV-commercials, outdoor ads, etc • As a small developer, be smart: • Use the distribution channel for your marketing • Get press coverage on web sites and magazines • Grass-root activity such as blogs, forums, fan sites, Facebook groups, etc

  12. Conclusion • Focus is the key! • Your game idea and scope • Know your audience • Decide the end platforms • Distribution methods • Marketing strategy • Good luck with SGA competition and... • Getting your game to the market

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